Leadership Through Marketing

Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University, where he also founded and directs the Program on Data Analytics, a key initiative focused on big data. Before his current role, he was an Associate Professor of Marketing and chair of the marketing group at the Haas School of Business, University of California, Berkeley. Zettelmeyer began his career in consulting at McKinsey & Company in Germany before pursuing his Ph.D. His research specializes in evaluating the impact of information technology and big data on firms, particularly in the auto industry, where he has studied customer information's effects on purchasing behavior and promotional effectiveness. He teaches the MBA elective "Customer Analytics" at Kellogg and has received numerous teaching awards, including being named "Outstanding Professor of the Year" by Kellogg MBA students. Zettelmeyer is also a Research Associate at the National Bureau of Economic Research (NBER) and holds degrees from the University of Karlsruhe (Germany), University of Warwick (UK), and Massachusetts Institute of Technology.

Gregory Carpenter is a prominent scholar focused on how firms create competitive advantage through marketing strategy. His award-winning research culminated in his recent book, Resurgence: The Four Stages of Market-Focused Reinvention (Palgrave Macmillan, 2014), which explores how companies can enhance customer focus to regain competitive advantage and achieve renewed success. He also co-edited the Handbook of Marketing Strategy (Edward Elgar, 2012).

Sanjay Khosla serves as an Adjunct Professor of Executive Education at Northwestern University and holds positions as a Senior Fellow at Kellogg Markets and Customers Initiative (KMCI) and Senior Advisor at Boston Consulting Group. His illustrious corporate career includes transformative leadership as President of Developing Markets at Kraft Foods (now Mondelez International), where he led 65,000 employees across 60 countries and tripled business revenue from $5 billion to $16 billion in just five years. His remarkable achievements include scaling brands like Oreo and Tang to billion-dollar status and successfully integrating major acquisitions including Cadbury and Danone biscuits. Prior to Kraft, he revitalized Fonterra's $3 billion consumer business and spent 27 years at Unilever, where he notably launched the successful Wheel detergents brand in India and led the global "Paint the World Yellow with Lipton" initiative. Currently, he serves on the boards of several major corporations including Best Buy Inc, Zoetis Inc, and NIIT Ltd. Khosla, who frequently lectures at prestigious universities and global forums like Davos, co-authored "Fewer Bigger Bolder" with Professor Mohan Sawhney, introducing the Focus7 framework for sustainable profitable growth.