Leadership Communication for Maximum Impact: Storytelling
Master the art of leadership storytelling to inspire, influence and drive innovation. Learn effective crisis communication.
Master the art of leadership storytelling to inspire, influence and drive innovation. Learn effective crisis communication.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Organizational Leadership Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
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English
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What you'll learn
Master personal branding and leadership storytelling
Develop strategic communication for different audiences
Learn effective crisis communication techniques
Create compelling innovation narratives
Craft authentic leadership stories
Skills you'll gain
This course includes:
1.8 Hours PreRecorded video
1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course teaches leaders how to use storytelling as a powerful tool for organizational leadership. The curriculum covers essential aspects of leadership communication including personal branding, strategic storytelling techniques, crisis communication, and innovative leadership narratives. Students learn to craft authentic and compelling stories that inspire teams, engage stakeholders, and effectively communicate vision and values. Special emphasis is placed on practical application through visual mind mapping and real-world crisis scenarios.
Leadership Lessons From Great Brands
Module 1 · 1 Hours to complete
The Art of Leadership Storytelling Made Simple
Module 2 · 24 Minutes to complete
Storytelling in Crisis: The Ultimate Marketing Event
Module 3 · 23 Minutes to complete
Leadership Storytelling and Innovation
Module 4 · 1 Hours to complete
Fee Structure
Instructors
Expert in Journalism and Integrated Marketing Communications at Northwestern University.
Candy Lee is a professor at Northwestern University's Medill School, specializing in journalism and integrated marketing communications. Her expertise includes sports marketing, content strategy, innovation, and leadership. She earned her undergraduate degree from Harvard University and her doctorate from The University of Pennsylvania, along with a master's in teaching. Lee co-created Northwestern's online specialization in content strategy, which features several MOOCs (Massive Open Online Courses), and is involved in the oversight of Medill's sports media and marketing initiative. Previously, she served as vice president of marketing at The Washington Post, where she developed innovative programs like PostMasterClass, an interactive online course series. Before that, she was president of ULS Loyalty Services, overseeing various business functions for United Airlines. Lee has also held the position of managing director at iFormation Group and has extensive experience in publishing, having served as president of Troll Communications and publisher of Harlequin Enterprises. Additionally, she teaches graduate students in the Masters of Product Design and Development Management Program at the Segal Design Institute and is active on several committees across Northwestern's campus.
Experienced Public Relations and Communications Expert with Military Leadership Background.
Professional Career: A professional career that includes over 25 years of Public Relations, Investor Relations, Government Affairs, Internal/External Strategic Communications and leadership experience spanning both corporate America and the U.S. Military. • Currently a full-time industry lecturer at Northwestern University’s Medill School of Integrated Marketing Communications and runs his own consulting firm, ELD Communications LLC • Retired from corporate America having served in a number of executive positions of increasing responsibility, including: o SVP of Corporate and Government Affairs at Mondelez International in Deerfield, IL o VP of Corporate Communications, Kraft Foods Inc. o VP of Investor Relations, W.W. Grainger o VP of Communications, W.W. Grainger • Retired as a U.S. Navy Commander after 21 years of distinguished service in the military; Education: • Holds an MBA from Northwestern University’s Kellogg School of Management, Chicago • MS from Northwestern University’s Medill School of Integrated Marketing Communications • BS in Math from Old Dominion University, Norfolk, Virginia; Professional Associations: • Member of the Arthur W. Page Society
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4.5 course rating
1,155 ratings
Frequently asked questions
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