Leadership Communication for Maximum Impact: Storytelling

Candy Lee is a professor at Northwestern University's Medill School, specializing in journalism and integrated marketing communications. Her expertise includes sports marketing, content strategy, innovation, and leadership. She earned her undergraduate degree from Harvard University and her doctorate from The University of Pennsylvania, along with a master's in teaching. Lee co-created Northwestern's online specialization in content strategy, which features several MOOCs (Massive Open Online Courses), and is involved in the oversight of Medill's sports media and marketing initiative. Previously, she served as vice president of marketing at The Washington Post, where she developed innovative programs like PostMasterClass, an interactive online course series. Before that, she was president of ULS Loyalty Services, overseeing various business functions for United Airlines. Lee has also held the position of managing director at iFormation Group and has extensive experience in publishing, having served as president of Troll Communications and publisher of Harlequin Enterprises. Additionally, she teaches graduate students in the Masters of Product Design and Development Management Program at the Segal Design Institute and is active on several committees across Northwestern's campus.

Professional Career: A professional career that includes over 25 years of Public Relations, Investor Relations, Government Affairs, Internal/External Strategic Communications and leadership experience spanning both corporate America and the U.S. Military. • Currently a full-time industry lecturer at Northwestern University’s Medill School of Integrated Marketing Communications and runs his own consulting firm, ELD Communications LLC • Retired from corporate America having served in a number of executive positions of increasing responsibility, including: o SVP of Corporate and Government Affairs at Mondelez International in Deerfield, IL o VP of Corporate Communications, Kraft Foods Inc. o VP of Investor Relations, W.W. Grainger o VP of Communications, W.W. Grainger • Retired as a U.S. Navy Commander after 21 years of distinguished service in the military; Education: • Holds an MBA from Northwestern University’s Kellogg School of Management, Chicago • MS from Northwestern University’s Medill School of Integrated Marketing Communications • BS in Math from Old Dominion University, Norfolk, Virginia; Professional Associations: • Member of the Arthur W. Page Society

Hud Englehart has over 30 years of experience in public relations and public affairs strategy development, serving as both an agency advisor and head of communication for major corporations. He is a founding partner of Beacon Advisors, where he provides communication strategies, media relations, investor communication, employee relations, and crisis management to large and mid-sized businesses. Some of his recent consulting clients include NutraSweet, KeyCorp, Tropicana Casinos & Resorts, and the University of Chicago Medical Center.

Tom Collinger is a prominent figure in the field of integrated marketing communications, serving as the executive director of the Medill IMC Spiegel Digital & Database Research Center at Northwestern University. With over 25 years of experience in academia and industry, he has held various significant roles, including senior director of the Medill Distance Learning Initiative and former associate dean and chairman of the Integrated Marketing Communications program. Collinger is widely recognized for his expertise in areas such as direct marketing, customer relationship management, and e-commerce marketing management. His insights have made him a sought-after speaker at industry conferences, and he has consulted for major companies including Wells Fargo, Sony, and Walt Disney Attractions.In addition to his administrative and consulting roles, Collinger is an accomplished educator, teaching courses like "Leadership Communication for Maximum Impact: Storytelling" and "Organizational Leadership Capstone" on Coursera. His contributions to the field have been acknowledged with several awards, including the Most Inspirational Professor Award and the Best Instructor Award from the Medill IMC graduate program. Collinger's dedication to advancing marketing education and research continues to influence both students and professionals in the industry.