Master effective engagement and nurture marketing strategies through real-world examples, infographics.
Master effective engagement and nurture marketing strategies through real-world examples, infographics.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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Instructors:
English
پښتو, বাংলা, اردو, 3 more
What you'll learn
Implement effective engagement marketing strategies
Create compelling infographics and visual content
Develop successful landing pages and conversion funnels
Build and maintain an effective multimedia blog
Master real-time marketing techniques
Skills you'll gain
This course includes:
3.4 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on two key social marketing strategies: engagement marketing and nurture marketing. Students learn how organizations implement these strategies through real-world examples and best practices. The curriculum covers creating effective infographics, designing landing pages, and developing multimedia filter and focus blogs for real-time marketing results. Through practical assignments and case studies, learners develop skills in content creation, audience engagement, and measuring social marketing success.
Social Strategy Overview
Module 1 · 1 Hours to complete
Engagement Strategy
Module 2 · 2 Hours to complete
Nurture Marketing Strategy
Module 3 · 3 Hours to complete
Developing a Great Blog
Module 4 · 1 Hours to complete
Fee Structure
Instructor
Digital Marketing Pioneer and Northwestern University Educator
Randy Hlavac combines academic excellence with entrepreneurial leadership as a long-standing instructor at Northwestern University and CEO of Marketing Synergy, Inc. With over 20 years of teaching experience in Digital, Social and Mobile Marketing, he has established himself as a leading authority in digital marketing, social media strategies, and social analytics. His book "Social IMC" has become a valuable resource for companies worldwide seeking to develop effective social media marketing strategies. As the creator and host of Social Media Marketing specialization and a contributor to Content Strategies for Professionals on Coursera, Hlavac continues to shape the digital marketing landscape. Through his consulting firm, Marketing Synergy Inc., he helps organizations develop profitable digital marketing strategies and social media programs, bridging the gap between academic theory and practical business application.
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Frequently asked questions
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