Content, Advertising & Social IMC
Learn integrated marketing communications for social media, including content strategy, advertising, and performance measurement.
Learn integrated marketing communications for social media, including content strategy, advertising, and performance measurement.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(1,091 ratings)
68,151 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Develop effective content marketing strategies
Create platform-specific advertising campaigns
Implement social IMC strategies
Conduct A/B testing for optimization
Measure social marketing performance
Skills you'll gain
This course includes:
2.7 Hours PreRecorded video
4 quizzes, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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Get a Completion Certificate
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There are 4 modules in this course
This comprehensive course explores advanced concepts in social media marketing, focusing on integrated marketing communications (IMC). Students learn effective content strategy, platform-specific advertising techniques, and performance measurement. The curriculum covers key topics including paid/owned/earned media integration, Facebook advertising, gamification strategies, and A/B testing. Special emphasis is placed on developing viral content and measuring key performance indicators (KPIs) for social marketing programs.
Content Strategy
Module 1 · 2 Hours to complete
Advertising
Module 2 · 54 Minutes to complete
Social Integrated Marketing Communications (IMC)
Module 3 · 4 Hours to complete
Measuring Your Social Programs
Module 4 · 1 Hours to complete
Fee Structure
Instructor
Digital Marketing Expert and Instructor at Northwestern University
Randy Hlavac is a leading expert in digital marketing, social media marketing, and social analytics, currently serving as an instructor at Northwestern University. With over 20 years of experience, he teaches courses on Digital, Social, and Mobile Marketing, as well as Content Curation and Digital Marketing. His book, "Social IMC," provides valuable insights into developing effective social media marketing strategies for businesses of all sizes. In addition to his academic role, Randy is the CEO of Marketing Synergy, Inc., where he consults with various organizations to create profitable digital marketing strategies and social media programs.As a recognized thought leader in his field, Randy has contributed significantly to the marketing landscape through his consulting work and educational initiatives. He is also the creator and "MC" of the Social Media Marketing specialization on Coursera, where he guides learners in mastering digital marketing techniques. His commitment to education and practical application of marketing strategies has made him a respected figure among students and industry professionals alike.
Testimonials
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4.7 course rating
1,091 ratings
Frequently asked questions
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