Using Microsoft Copilot to Understand Your Customer
This course is part of Microsoft Copilot for Marketing.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Microsoft Copilot for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Train Microsoft Copilot with marketing data securely and effectively
Generate and refine customer personas using AI insights
Create detailed customer segments and analysis reports
Optimize SEO and paid search targeting strategies
Enhance social media targeting and audience engagement
Skills you'll gain
This course includes:
1.7 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This comprehensive course teaches marketers how to leverage Microsoft Copilot's GenAI capabilities for advanced customer understanding. Students learn to train the AI with marketing data, analyze customer insights, create detailed personas, and define market segments. The curriculum covers data security, insight generation, and practical applications across SEO, paid search, and social media channels. Special emphasis is placed on enhancing targeting efforts and creating actionable reports for stakeholders.
Train Your Microsoft Copilot GenAI with Data
Module 1 · 6 Hours to complete
Use Microsoft Copilot's GenAI to Generate Customer Personas, Segments and Insights
Module 2 · 5 Hours to complete
Enhance your Targeting with Microsoft Copilot's GenAI
Module 3 · 4 Hours to complete
Course Wrap Up
Module 4 · 40 Minutes to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Microsoft Copilot for Marketing
Instructor
Empowering Individuals and Organizations Through Technology
Microsoft's mission is "to empower every person and every organization on the planet to achieve more," reflecting its commitment to leveraging technology for global empowerment. The company aims to drive digital transformation through an integrated cloud approach, creating a robust platform that enhances productivity and accessibility for users worldwide. Its vision statement emphasizes the goal of democratizing artificial intelligence, ensuring that AI technologies are accessible and beneficial for everyone. This focus on empowerment and inclusivity underpins Microsoft's strategies and product development, positioning it as a leader in innovation within the technology sector. The company has consistently pursued excellence by fostering a culture of innovation, diversity, and corporate social responsibility, ultimately aiming to improve quality of life and facilitate progress across various fields, including education, healthcare, and business.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.