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Using Microsoft Copilot to Understand Your Customer
This course is part of Microsoft Copilot for Marketing.
Course Cost
Free course
Beginner
Skill Level
17 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Microsoft Copilot for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Train Microsoft Copilot with marketing data securely and effectively
Generate and refine customer personas using AI insights
Create detailed customer segments and analysis reports
Optimize SEO and paid search targeting strategies
Enhance social media targeting and audience engagement
Skills you'll gain
This course includes:
1.7 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This comprehensive course teaches marketers how to leverage Microsoft Copilot's GenAI capabilities for advanced customer understanding. Students learn to train the AI with marketing data, analyze customer insights, create detailed personas, and define market segments. The curriculum covers data security, insight generation, and practical applications across SEO, paid search, and social media channels. Special emphasis is placed on enhancing targeting efforts and creating actionable reports for stakeholders.
Train Your Microsoft Copilot GenAI with Data
Module 1 · 6 Hours to complete
Use Microsoft Copilot's GenAI to Generate Customer Personas, Segments and Insights
Module 2 · 5 Hours to complete
Enhance your Targeting with Microsoft Copilot's GenAI
Module 3 · 4 Hours to complete
Course Wrap Up
Module 4 · 40 Minutes to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Microsoft Copilot for Marketing
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.