Upgrade Your Marketing Strategy with Microsoft Copilot

Welcome to 'Upgrade Your Marketing Strategy and Capabilities with Microsoft Copilot'. In this module, we'll learn about GenAI, specifically the features and capabilities introduced with Microsoft Copilot, how to setup Microsoft Copilot for your marketing team and how to address commonly asked questions.

In this module, we'll review how to create effective GenAI prompts for marketing purposes, discover how to effectively share and publish GenAI results, and learn how Microsoft Copilot is implemented in each marketing function including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention.

In this module, we'll walk through the exercise of enhancing a marketing strategy with Microsoft Copilot. We'll dive deep into three main aspects: how to conduct competitive analysis, how to generate tailored strategies for each marketing channel, and how to generate marketing performance reports and insights.

In the fourth and final module, you'll synthesize your learnings by completing a cumulative, final graded assessment and learn about next steps for continuing the Specialization.