Marketing, Communication, and PR
This course is part of Microsoft PR and Communications Associate Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Microsoft Public Relations and Communications Associate Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
فارسی
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What you'll learn
Create integrated marketing and PR strategies across multiple channels
Develop compelling narratives using advanced storytelling techniques
Leverage AI tools for enhanced communication and content creation
Conduct effective audience research and campaign measurement
Implement ethical PR practices in campaign development
Skills you'll gain
This course includes:
5.6 Hours PreRecorded video
35 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course explores the integration of marketing communication and public relations strategies. Students learn to develop effective multi-channel campaigns, craft compelling narratives, and leverage AI tools for enhanced communication. The curriculum covers audience research, storytelling techniques, campaign measurement, and ethical considerations in PR. Through practical assignments and case studies, participants gain hands-on experience in creating and executing integrated PR campaigns while incorporating modern AI-driven tools and methodologies.
Introduction to Marketing Communication
Module 1 · 7 Hours to complete
Storytelling for PR
Module 2 · 6 Hours to complete
Integrated PR Campaigns
Module 3 · 6 Hours to complete
Leveraging AI for Targeted Communication and Storytelling in PR
Module 4 · 4 Hours to complete
Developing an Integrated PR Campaign
Module 5 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Microsoft PR and Communications Associate Certificate
Instructor
Empowering Individuals and Organizations Through Technology
Microsoft's mission is "to empower every person and every organization on the planet to achieve more," reflecting its commitment to leveraging technology for global empowerment. The company aims to drive digital transformation through an integrated cloud approach, creating a robust platform that enhances productivity and accessibility for users worldwide. Its vision statement emphasizes the goal of democratizing artificial intelligence, ensuring that AI technologies are accessible and beneficial for everyone. This focus on empowerment and inclusivity underpins Microsoft's strategies and product development, positioning it as a leader in innovation within the technology sector. The company has consistently pursued excellence by fostering a culture of innovation, diversity, and corporate social responsibility, ultimately aiming to improve quality of life and facilitate progress across various fields, including education, healthcare, and business.
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Frequently asked questions
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