Introduction to Public Relations
Master fundamental PR concepts, strategies, and media relations techniques for effective organizational communication.
Master fundamental PR concepts, strategies, and media relations techniques for effective organizational communication.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Microsoft Public Relations and Communications Associate Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand PR fundamentals and strategy
Develop media relations skills
Create effective PR campaigns
Master pitching techniques
Utilize AI tools in PR practice
Skills you'll gain
This course includes:
6.4 Hours PreRecorded video
28 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course introduces the fundamentals of public relations, covering strategic planning, media relations, and modern PR tools including generative AI. Students learn essential concepts of PR campaign development, media pitching, and stakeholder management. The curriculum emphasizes practical skills through real-world applications and case studies.
PR Fundamentals
Module 1 · 5 Hours to complete
PR Strategy Basics
Module 2 · 6 Hours to complete
Media Relations
Module 3 · 5 Hours to complete
AI in PR
Module 4 · 5 Hours to complete
Strategy Development
Module 5 · 5 Hours to complete
Fee Structure
Instructor
Empowering Individuals and Organizations Through Technology
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Frequently asked questions
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