Content Development and Management
Master PR content creation, editing, and management techniques, including AI tools and content strategy development.
Master PR content creation, editing, and management techniques, including AI tools and content strategy development.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Microsoft Public Relations and Communications Associate Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
فارسی
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What you'll learn
Distinguish different types of PR content based on purpose and function
Apply editing and proofreading best practices for PR content
Develop strategies for organizing and managing PR content
Use AI tools for content creation and management
Create effective content calendars aligned with PR strategy
Skills you'll gain
This course includes:
7.5 Hours PreRecorded video
38 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 6 modules in this course
This comprehensive course covers essential aspects of content development and management for public relations professionals. The curriculum includes understanding various PR content types, mastering editing and proofreading techniques, and implementing effective content management strategies. Students learn to utilize AI tools for content creation and automation, develop content calendars, and align content with PR objectives. The course emphasizes practical applications and modern PR practices.
Module 1: Introduction to PR Content Types
Module 1 · 6 Hours to complete
Module 2: Editing and Proofreading Best Practices
Module 2 · 6 Hours to complete
Module 3: Content Management for PR
Module 3 · 5 Hours to complete
Module 4: Using AI for Content Creation and Automation
Module 4 · 6 Hours to complete
Module 5: Content Creation Strategy
Module 5 · 5 Hours to complete
Module 6: Project: Create a PR Campaign
Module 6 · 1 Hours to complete
Fee Structure
Instructor
Empowering Individuals and Organizations Through Technology
Microsoft's mission is "to empower every person and every organization on the planet to achieve more," reflecting its commitment to leveraging technology for global empowerment. The company aims to drive digital transformation through an integrated cloud approach, creating a robust platform that enhances productivity and accessibility for users worldwide. Its vision statement emphasizes the goal of democratizing artificial intelligence, ensuring that AI technologies are accessible and beneficial for everyone. This focus on empowerment and inclusivity underpins Microsoft's strategies and product development, positioning it as a leader in innovation within the technology sector. The company has consistently pursued excellence by fostering a culture of innovation, diversity, and corporate social responsibility, ultimately aiming to improve quality of life and facilitate progress across various fields, including education, healthcare, and business.
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Frequently asked questions
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