Structure: Building the Frame for Business Growth
Master essential business foundations including financial statements, legal structures, intellectual property protection, and team building for startup success.
Master essential business foundations including financial statements, legal structures, intellectual property protection, and team building for startup success.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full How to Start Your Own Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(149 ratings)
15,000 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Create and evaluate company financial documents
Complete legal business entity formation
Protect intellectual property effectively
Develop a strong management team
Understand different business structure options
Create comprehensive staffing plans
Skills you'll gain
This course includes:
1.12 Hours PreRecorded video
7 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course focuses on establishing strong business foundations through four critical components: financial management, legal entity formation, intellectual property protection, and team development. Students learn to create and analyze financial statements, choose appropriate business structures, protect intellectual assets, and build effective teams. The curriculum combines theoretical knowledge with practical applications, including hands-on exercises in financial projections, entity selection, and staffing planning.
Company Structure & The Foundation: Financial Statements and Projections
Module 1 · 3 Hours to complete
The Frame: Forming the Legal Entity
Module 2 · 1 Hours to complete
The Features: Intellectual Property
Module 3 · 1 Hours to complete
The Finish: Building the Team
Module 4 · 1 Hours to complete
Fee Structure
Instructors
Acclaimed Media Innovator and Director of MSU's Media Sandbox
David Wheeler brings an extraordinary blend of film, television, and gaming industry experience to his role as Director of Media Sandbox at Michigan State University, which he has led since 2013. After graduating with honors from The London Film School, he built an impressive career starting at CBS in Los Angeles, where he worked as a writer, director, and cinematographer in broadcast journalism and television. His pioneering work in interactive entertainment includes directing the video game "11th Hour" in 1995 and creating the groundbreaking interactive movie "Tender Loving Care" featuring John Hurt. His executive positions include Content Director at Vivendi/Universal and Senior Creative Director at Electronic Arts. Throughout his career, he has demonstrated entrepreneurial spirit by founding four successful media companies: Terra Nova Productions in Hollywood, Aftermath Media in Ashland, Digital Circus in Vancouver, and Here And Now Transmedia in Los Angeles. His diverse background spans traditional media, interactive entertainment, and digital innovation, making him a valuable leader in media education.
Marketing Professor and Entrepreneurship Innovation Leader
Dr. Forrest S. Carter serves as an Associate Professor of Marketing at Michigan State University's Eli Broad School of Business and holds the position of Faculty Director for the college's Institute for Entrepreneurship and Innovation. His academic expertise spans marketing research, marketing strategy, and entrepreneurship, with a particular focus on how marketing influences economic development, especially for women and minority entrepreneurs. His research and outreach initiatives concentrate on fostering environments that promote innovation and entrepreneurial success. Beyond academia, he brings practical experience as both a business consultant and small business owner. Through his Coursera courses, including "The Search for Great Ideas," "Structure: Building the Frame for Business Growth," and "Launch Strategy," he shares his extensive knowledge in entrepreneurship and business development. His work demonstrates a strong commitment to creating inclusive business environments and supporting emerging entrepreneurs through practical, research-based approaches
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4.8 course rating
149 ratings
Frequently asked questions
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