Planning: Principled, Proposing, Proofing to a Success Plan
Master business planning fundamentals and learn to develop, test, and validate business models through systematic planning and execution strategies.
Master business planning fundamentals and learn to develop, test, and validate business models through systematic planning and execution strategies.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full How to Start Your Own Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Complete a comprehensive business model with validated assumptions
Create compelling value propositions for target customers
Develop and test business concept statements
Generate financial projections based on validated data
Execute systematic market validation processes
Apply adaptive planning principles to business development
Skills you'll gain
This course includes:
3.7 Hours PreRecorded video
14 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This comprehensive course teaches entrepreneurs how to develop and validate business models systematically. Students learn to create value propositions, test assumptions, and generate financial projections based on validated data. The curriculum covers business model development, customer profiling, market validation, and strategic planning, emphasizing practical application through hands-on assignments and peer reviews. The course replaces traditional business planning with an adaptive, learning-based approach focused on creating scalable, replicable business models.
INTRODUCTION
Module 1 · 2 Hours to complete
PRINCIPLED PLANNING
Module 2 · 6 Hours to complete
CREATING THE VALUE THAT WILL CREATE A CUSTOMER
Module 3 · 3 Hours to complete
Construction Zone Two: Value Proposition
Module 4 · 1 Hours to complete
PROPOSING THE BUSINESS CONCEPT STATEMENT
Module 5 · 2 Hours to complete
The Business Model and Launch Plan
Module 6 · 6 Hours to complete
Fee Structure
Instructors
Acclaimed Media Innovator and Director of MSU's Media Sandbox
David Wheeler brings an extraordinary blend of film, television, and gaming industry experience to his role as Director of Media Sandbox at Michigan State University, which he has led since 2013. After graduating with honors from The London Film School, he built an impressive career starting at CBS in Los Angeles, where he worked as a writer, director, and cinematographer in broadcast journalism and television. His pioneering work in interactive entertainment includes directing the video game "11th Hour" in 1995 and creating the groundbreaking interactive movie "Tender Loving Care" featuring John Hurt. His executive positions include Content Director at Vivendi/Universal and Senior Creative Director at Electronic Arts. Throughout his career, he has demonstrated entrepreneurial spirit by founding four successful media companies: Terra Nova Productions in Hollywood, Aftermath Media in Ashland, Digital Circus in Vancouver, and Here And Now Transmedia in Los Angeles. His diverse background spans traditional media, interactive entertainment, and digital innovation, making him a valuable leader in media education.
Marketing Professor and Entrepreneurship Innovation Leader
Dr. Forrest S. Carter serves as an Associate Professor of Marketing at Michigan State University's Eli Broad School of Business and holds the position of Faculty Director for the college's Institute for Entrepreneurship and Innovation. His academic expertise spans marketing research, marketing strategy, and entrepreneurship, with a particular focus on how marketing influences economic development, especially for women and minority entrepreneurs. His research and outreach initiatives concentrate on fostering environments that promote innovation and entrepreneurial success. Beyond academia, he brings practical experience as both a business consultant and small business owner. Through his Coursera courses, including "The Search for Great Ideas," "Structure: Building the Frame for Business Growth," and "Launch Strategy," he shares his extensive knowledge in entrepreneurship and business development. His work demonstrates a strong commitment to creating inclusive business environments and supporting emerging entrepreneurs through practical, research-based approaches
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