Launch Strategy: 5 Steps to Capstone Experience
Master comprehensive business launch preparation through strategic planning, resource management, funding strategies, and market engagement.
Master comprehensive business launch preparation through strategic planning, resource management, funding strategies, and market engagement.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full How to Start Your Own Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(119 ratings)
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English
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What you'll learn
Develop a comprehensive business launch strategy
Create detailed resource and funding plans
Refine business model for market entry
Design effective marketing and sales strategies
Establish operational execution frameworks
Prepare detailed launch checklists
Skills you'll gain
This course includes:
5.45 Hours PreRecorded video
15 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 7 modules in this course
This capstone course guides entrepreneurs through the final stages of business launch preparation. Students develop comprehensive launch strategies across five key areas: mindset preparation, business capability assessment, funding strategy, market creation, and operational execution. The curriculum covers strategic planning, resource inventory management, funding options, business model refinement, and marketing plan development, culminating in a detailed launch plan ready for implementation.
Gearing Up Mindset: Strategy Focus
Module 1 · 3 Hours to complete
Gearing Up Mindset: Resource Focus
Module 2 · 4 Hours to complete
Gearing Up Business: Funding Focus
Module 3 · 3 Hours to complete
Gearing Up Business: Design Focus
Module 4 · 2 Hours to complete
Gearing Up Business: Execution Funding
Module 5 · 4 Hours to complete
Gearing Up For Market Creation & ABC Plan
Module 6 · 4 Hours to complete
Checklist for Launch
Module 7 · 1 Hours to complete
Fee Structure
Instructors
Marketing Professor and Entrepreneurship Innovation Leader
Dr. Forrest S. Carter serves as an Associate Professor of Marketing at Michigan State University's Eli Broad School of Business and holds the position of Faculty Director for the college's Institute for Entrepreneurship and Innovation. His academic expertise spans marketing research, marketing strategy, and entrepreneurship, with a particular focus on how marketing influences economic development, especially for women and minority entrepreneurs. His research and outreach initiatives concentrate on fostering environments that promote innovation and entrepreneurial success. Beyond academia, he brings practical experience as both a business consultant and small business owner. Through his Coursera courses, including "The Search for Great Ideas," "Structure: Building the Frame for Business Growth," and "Launch Strategy," he shares his extensive knowledge in entrepreneurship and business development. His work demonstrates a strong commitment to creating inclusive business environments and supporting emerging entrepreneurs through practical, research-based approaches
Entrepreneurship Education Leader and Business Innovation Expert
Ken Szymusiak serves as the Managing Director of Academic Programs at Michigan State University's Burgess Institute for Entrepreneurship & Innovation, where he has made significant contributions since 2013. His expertise spans entrepreneurial education, business development, and innovation mentorship. At MSU's Broad College of Business, he leads curriculum development and teaches courses focused on entrepreneurial mindset, small business creation, and business model development. He directs the Hive, an innovative student idea laboratory, where he mentors students in transforming business concepts into market-ready ventures. His entrepreneurial experience includes co-founding Cold Storage Holdings LLC and previously co-owning Polka Dots Boutique for seven successful years. Before joining MSU, he served as Co-Director of the New Economy Division at the Lansing Economic Area Partnership (LEAP), where he managed a technology-focused business incubator. His impact extends to developing programs like the Entrepreneur Leadership High School Camp, which helps cultivate young business minds across Michigan. He holds an MBA from Northwood University and a B.S. in Urban Planning from Michigan State University
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4.8 course rating
119 ratings
Frequently asked questions
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