Effectively delivering the news to your audience
Master essential journalism skills for news delivery, from multimedia reporting to audience engagement.
Master essential journalism skills for news delivery, from multimedia reporting to audience engagement.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Become a Journalist: Report the News! Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Process and organize information effectively for news reports
Develop appropriate formats for different audiences
Integrate multimedia elements including audio and video
Handle statistics and numbers accurately in reporting
Manage audience feedback and engagement
Create compelling news narratives with proper sourcing
Skills you'll gain
This course includes:
1.8 Hours PreRecorded video
11 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
Being a successful journalist requires mastering both information gathering and effective presentation. This course teaches the process of developing news reports, from sorting and analyzing information to choosing the right format for different audiences. Students learn various reporting methods, multimedia integration including audio and video, and advanced techniques for audience engagement. The curriculum covers critical aspects like handling statistics, using quotes effectively, and managing audience feedback, preparing students for real-world journalism.
Welcome to Course 3!
Module 1 · 26 Minutes to complete
Earning and keeping trust
Module 2 · 2 Hours to complete
Preparing your news report
Module 3 · 3 Hours to complete
More than words
Module 4 · 2 Hours to complete
Keeping the news conversation going
Module 5 · 4 Hours to complete
Fee Structure
Instructors
Environmental Journalism Pioneer and Educator
David Poulson serves as the senior associate director of Michigan State University's Knight Center for Environmental Journalism, where he has made significant contributions to environmental reporting and education since 2003. His expertise spans environmental, investigative, public affairs, and data analysis reporting, which he teaches to aspiring journalists. As the founder and editor of Great Lakes Echo, he oversees an award-winning non-profit environmental news service that combines traditional journalism values with innovative reader engagement approaches
Pulitzer Prize-Winning Journalist and Distinguished Professor of Environmental Journalism
Eric Freedman serves as Professor of Journalism and Chair of the Knight Center for Environmental Journalism at Michigan State University, bringing over two decades of professional journalism experience to academia. His distinguished career includes winning a Pulitzer Prize for his coverage of legislative corruption while at the Detroit News. At MSU since 1996, he teaches a comprehensive suite of courses including environmental journalism, public affairs reporting, and international journalism, while directing the school's Capital News Service. His academic credentials include a bachelor's degree in government from Cornell University, a law degree from New York University, and a master's degree in resource development from MSU. He has extensive international experience as a Fulbright scholar in Lithuania, Georgia, and Uzbekistan, and has conducted journalism workshops across the globe. His course offerings on Coursera include "Capstone: Create your own professional journalistic portfolio," "Effectively delivering the news to your audience," "Gathering and Developing the News," "Journalism, the future, and you!" and "What is news?" His research focuses on environmental journalism, press systems in the former Soviet Union, and international journalism practices
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Frequently asked questions
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