Cultivating an Entrepreneurial Mindset: Your Path to Success
Master the essential mindset and thinking patterns for successful entrepreneurship. Transform your approach to business opportunities and challenges.
Master the essential mindset and thinking patterns for successful entrepreneurship. Transform your approach to business opportunities and challenges.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full How to Start Your Own Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Effectively counter reasons against starting a business
Operate within new business startup frameworks
Make informed decisions about business type and ownership
Develop calculated risk-taking abilities
Master opportunity recognition and evaluation
Skills you'll gain
This course includes:
2 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 9 modules in this course
This comprehensive course focuses on developing the critical entrepreneurial mindset needed for business success. Students learn to overcome limiting beliefs, recognize opportunities, and approach business challenges with a new perspective. The curriculum covers essential entrepreneurial thinking patterns, from opportunity recognition to lean startup principles, helping learners transform their approach to business creation and management.
Specialization: Goals and Objectives
Module 1 · 6 Minutes to complete
Mindset: What's Yours?
Module 2 · 1 Hours to complete
Mindset: Why Not?
Module 3 · 2 Hours to complete
Mindset: Why You?
Module 4 · 1 Hours to complete
Self-Assessment
Module 6 · 3 Hours to complete
The New Business Paradigm
Module 7 · 1 Hours to complete
The Knock on Opportunity
Module 8 · 29 Minutes to complete
The Lean Scene
Module 9 · 1 Hours to complete
Fee Structure
Instructors
Acclaimed Media Innovator and Director of MSU's Media Sandbox
David Wheeler brings an extraordinary blend of film, television, and gaming industry experience to his role as Director of Media Sandbox at Michigan State University, which he has led since 2013. After graduating with honors from The London Film School, he built an impressive career starting at CBS in Los Angeles, where he worked as a writer, director, and cinematographer in broadcast journalism and television. His pioneering work in interactive entertainment includes directing the video game "11th Hour" in 1995 and creating the groundbreaking interactive movie "Tender Loving Care" featuring John Hurt. His executive positions include Content Director at Vivendi/Universal and Senior Creative Director at Electronic Arts. Throughout his career, he has demonstrated entrepreneurial spirit by founding four successful media companies: Terra Nova Productions in Hollywood, Aftermath Media in Ashland, Digital Circus in Vancouver, and Here And Now Transmedia in Los Angeles. His diverse background spans traditional media, interactive entertainment, and digital innovation, making him a valuable leader in media education.
Marketing Professor and Entrepreneurship Innovation Leader
Dr. Forrest S. Carter serves as an Associate Professor of Marketing at Michigan State University's Eli Broad School of Business and holds the position of Faculty Director for the college's Institute for Entrepreneurship and Innovation. His academic expertise spans marketing research, marketing strategy, and entrepreneurship, with a particular focus on how marketing influences economic development, especially for women and minority entrepreneurs. His research and outreach initiatives concentrate on fostering environments that promote innovation and entrepreneurial success. Beyond academia, he brings practical experience as both a business consultant and small business owner. Through his Coursera courses, including "The Search for Great Ideas," "Structure: Building the Frame for Business Growth," and "Launch Strategy," he shares his extensive knowledge in entrepreneurship and business development. His work demonstrates a strong commitment to creating inclusive business environments and supporting emerging entrepreneurs through practical, research-based approaches
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Frequently asked questions
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