Capstone - Launch Your Own Business!
Transform your business concept into reality by establishing a legal entity, digital presence, and operational framework.
Transform your business concept into reality by establishing a legal entity, digital presence, and operational framework.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full How to Start Your Own Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Establish a legal business entity with proper documentation
Set up business banking and financial systems
Create a professional digital and social media presence
Develop comprehensive financial statements
Implement operational and strategic plans
Achieve concrete business milestones
Skills you'll gain
This course includes:
1.25 Hours PreRecorded video
12 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This hands-on capstone course guides students through the actual launch of their business venture. The curriculum covers practical steps from legal entity formation and bank account setup to establishing digital presence and financial systems. Students move beyond theoretical concepts to create a functional business, complete with legal status, operational framework, and market presence. The course emphasizes practical application and real-world outcomes, requiring students to demonstrate their learning through tangible business achievements.
Capstone Welcome & Overview
Module 1 · 16 Minutes to complete
Creating Your Legal Entity
Module 2 · 2 Hours to complete
Setting Up Your Bank Account
Module 3 · 2 Hours to complete
Create Your Digital Presence
Module 4 · 3 Hours to complete
Establish Your Financial Statements
Module 5 · 3 Hours to complete
Create a Path Forward
Module 6 · 6 Hours to complete
Instructors
Marketing Professor and Entrepreneurship Innovation Leader
Dr. Forrest S. Carter serves as an Associate Professor of Marketing at Michigan State University's Eli Broad School of Business and holds the position of Faculty Director for the college's Institute for Entrepreneurship and Innovation. His academic expertise spans marketing research, marketing strategy, and entrepreneurship, with a particular focus on how marketing influences economic development, especially for women and minority entrepreneurs. His research and outreach initiatives concentrate on fostering environments that promote innovation and entrepreneurial success. Beyond academia, he brings practical experience as both a business consultant and small business owner. Through his Coursera courses, including "The Search for Great Ideas," "Structure: Building the Frame for Business Growth," and "Launch Strategy," he shares his extensive knowledge in entrepreneurship and business development. His work demonstrates a strong commitment to creating inclusive business environments and supporting emerging entrepreneurs through practical, research-based approaches
Entrepreneurship Education Leader and Business Innovation Expert
Ken Szymusiak serves as the Managing Director of Academic Programs at Michigan State University's Burgess Institute for Entrepreneurship & Innovation, where he has made significant contributions since 2013. His expertise spans entrepreneurial education, business development, and innovation mentorship. At MSU's Broad College of Business, he leads curriculum development and teaches courses focused on entrepreneurial mindset, small business creation, and business model development. He directs the Hive, an innovative student idea laboratory, where he mentors students in transforming business concepts into market-ready ventures. His entrepreneurial experience includes co-founding Cold Storage Holdings LLC and previously co-owning Polka Dots Boutique for seven successful years. Before joining MSU, he served as Co-Director of the New Economy Division at the Lansing Economic Area Partnership (LEAP), where he managed a technology-focused business incubator. His impact extends to developing programs like the Entrepreneur Leadership High School Camp, which helps cultivate young business minds across Michigan. He holds an MBA from Northwood University and a B.S. in Urban Planning from Michigan State University
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Frequently asked questions
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