Publicidad con Meta
Learn to structure Facebook ad campaigns, target audiences, set budgets, and optimize results to become a certified Meta Digital Marketing Associate.
Learn to structure Facebook ad campaigns, target audiences, set budgets, and optimize results to become a certified Meta Digital Marketing Associate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing en redes sociales de Meta Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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Instructors:
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What you'll learn
Structure campaigns in Facebook Ads Manager aligned with marketing objectives
Identify key components and elements of Facebook ads
Create targeted ads aligned with specific marketing goals and audiences
Establish appropriate budgets, placements, and schedules for Facebook ads
Edit ads and troubleshoot issues in Facebook Ads Manager
Evaluate and analyze campaign performance metrics
Skills you'll gain
This course includes:
9 Hours PreRecorded video
9 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course transforms learners into Facebook Ads Manager experts through five focused modules. Students learn to structure campaigns by selecting appropriate ad objectives, target audiences, budgets, and placements that align with their marketing goals. The curriculum covers creating and managing ads on Facebook and Instagram, evaluating campaign results, and optimizing performance. Participants gain hands-on experience by creating an actual advertising campaign in Facebook Ads Manager, expanding both their knowledge and social media marketing portfolio. The course prepares students for Meta Digital Marketing Associate certification with practical skills in campaign structure, audience targeting, budget management, and performance analysis.
Primeros pasos en el administrador de anuncios de Facebook
Module 1 · 2 Hours to complete
Determinar el objetivo y el presupuesto de la campaña
Module 2 · 1 Hours to complete
Seleccionar el público, las plataformas y el cronograma
Module 3 · 2 Hours to complete
Crear anuncios y evaluar los resultados de la campaña
Module 4 · 1 Hours to complete
Crear tu propia campaña en el Administrador de anuncios de Facebook
Module 5 · 1 Hours to complete
Fee Structure
Instructor
Marketing Leader and Venture Builder
Daniel Kob is a marketing leader, venture builder, and creative general manager with a wealth of experience spanning startups, international media corporations, and advertising agencies in the U.S. and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's premier entertainment brand, he co-leads a venture-building unit that identifies, acquires, and nurtures new growth opportunities for the company. Previously, as Chief Marketing Officer, Daniel built and scaled the marketing teams for Berlin-based fintech startups Moss and Zeitgold and directed European marketing efforts for online course provider Udacity, where he also taught several digital marketing courses. Additionally, he served as an Entrepreneur in Residence at the global media company Bertelsmann. Daniel holds an MBA from the Stanford Graduate School of Business.
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Frequently asked questions
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