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Medir y optimizar campañas de marketing en redes sociales

Aprende a evaluar y optimizar campañas publicitarias en redes sociales, medir ROI, implementar pruebas A/B y comunicar resultados efectivamente a tu equipo.

Aprende a evaluar y optimizar campañas publicitarias en redes sociales, medir ROI, implementar pruebas A/B y comunicar resultados efectivamente a tu equipo.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing en redes sociales de Meta Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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Medir y optimizar campañas de marketing en redes sociales

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Entender técnicas para optimizar campañas de marketing, como Modelos de marketing mix y atribución

  • Implementar pruebas A/B para optimizar campañas publicitarias

  • Analizar paneles y evaluar el ROI de acciones de marketing en redes sociales

  • Presentar y comunicar los resultados de campañas a equipos

  • Aprender a evaluar la efectividad publicitaria a través de estudios de mejora

  • Comprender cómo se mide la efectividad publicitaria en diferentes plataformas y dispositivos

Skills you'll gain

Social Media Marketing
Campaign Optimization
ROI Analysis
A/B Testing
Marketing Attribution
Data Analysis
Meta Advertising
Performance Measurement
Campaign Metrics
Marketing Communication

This course includes:

8 Hours PreRecorded video

10 assignments

Access on Mobile, Tablet, Desktop

FullTime access

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There are 4 modules in this course

Este curso proporciona las habilidades necesarias para optimizar campañas de marketing en redes sociales. Los estudiantes aprenderán a evaluar e interpretar resultados de campañas publicitarias, medir la efectividad a través de pruebas A/B y estudios de mejora, comprender la medición entre plataformas y dispositivos, calcular el ROI de actividades de marketing, y comunicar eficazmente los resultados a equipos empresariales. El curriculum cubre análisis de paneles, técnicas de optimización como modelos combinados de marketing y atribución, implementación de pruebas divididas para optimizar campañas, y presentación de resultados de manera efectiva. El curso está diseñado para personas interesadas en analizar y mejorar sus campañas de marketing sin necesidad de experiencia previa en marketing digital.

Evaluar los resultados de marketing en función de los objetivos

Module 1 · 3 Hours to complete

Medir la efectividad de los anuncios

Module 2 · 1 Hours to complete

Optimizar las campañas publicitarias

Module 3 · 1 Hours to complete

Comunicar los resultados de tus acciones de marketing

Module 4 · 1 Hours to complete

Fee Structure

Instructor

Anke Audenaert
Anke Audenaert

4.8 rating

12 Reviews

8,40,096 Students

40 Courses

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.

Medir y optimizar campañas de marketing en redes sociales

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.