Medir y optimizar campañas de marketing en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing en redes sociales de Meta Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Entender técnicas para optimizar campañas de marketing, como Modelos de marketing mix y atribución
Implementar pruebas A/B para optimizar campañas publicitarias
Analizar paneles y evaluar el ROI de acciones de marketing en redes sociales
Presentar y comunicar los resultados de campañas a equipos
Aprender a evaluar la efectividad publicitaria a través de estudios de mejora
Comprender cómo se mide la efectividad publicitaria en diferentes plataformas y dispositivos
Skills you'll gain
This course includes:
8 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Este curso proporciona las habilidades necesarias para optimizar campañas de marketing en redes sociales. Los estudiantes aprenderán a evaluar e interpretar resultados de campañas publicitarias, medir la efectividad a través de pruebas A/B y estudios de mejora, comprender la medición entre plataformas y dispositivos, calcular el ROI de actividades de marketing, y comunicar eficazmente los resultados a equipos empresariales. El curriculum cubre análisis de paneles, técnicas de optimización como modelos combinados de marketing y atribución, implementación de pruebas divididas para optimizar campañas, y presentación de resultados de manera efectiva. El curso está diseñado para personas interesadas en analizar y mejorar sus campañas de marketing sin necesidad de experiencia previa en marketing digital.
Evaluar los resultados de marketing en función de los objetivos
Module 1 · 3 Hours to complete
Medir la efectividad de los anuncios
Module 2 · 1 Hours to complete
Optimizar las campañas publicitarias
Module 3 · 1 Hours to complete
Comunicar los resultados de tus acciones de marketing
Module 4 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing en redes sociales de Meta Professional Certificate
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
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Frequently asked questions
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