Measuring & Enhancing Social Media Marketing Campaigns
This course is part of التسويق عبر وسائل التواصل الاجتماعي على فيسبوك.
This course provides you with the skills needed to optimize your social media marketing efforts. You'll learn how to evaluate and interpret your advertising campaign results and assess ad effectiveness through impact studies. The course teaches you to improve campaigns through split testing (A/B testing) and understand how to measure advertising effectiveness across platforms and devices. You'll master evaluating marketing return on investment (ROI) and communicating social media marketing results to others in your company. The curriculum covers analyzing dashboards, understanding various techniques for optimizing marketing campaigns such as attribution models and marketing mix, implementing A/B tests to improve your campaigns, and effectively presenting campaign results to your team. This course is designed for those wanting to analyze marketing campaign results, optimize their campaigns, and effectively communicate results to their teams.
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What you'll learn
Align metrics with common marketing objectives and analyze performance data
Calculate and understand key metrics including ROI, cost per outcome, and customer lifetime value
Evaluate advertising effectiveness using brand surveys and lift tests
Implement A/B testing to optimize campaign performance
Apply attribution models and media mix models for cross-channel measurement
Overcome challenges in measuring marketing impact across different platforms
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
Batch access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive foundation in measuring and optimizing social media marketing campaigns. Students learn to align metrics with marketing objectives and analyze data effectively. The curriculum covers essential marketing measurement concepts including ROI calculation, cost per outcome, and customer lifetime value. Students master evaluating ad effectiveness through brand surveys and lift tests, and learn to optimize campaigns using A/B testing and attribution models. The course also teaches how to measure across channels using media mix models and addresses the challenges of cross-channel measurement. The final module focuses on effectively communicating marketing results through data storytelling and compelling presentations to help determine next steps in marketing efforts.
تقييم نتائجك التسويقية مقابل الأهداف
Module 1 · 3 Hours to complete
قياس فعالية إعلانك
Module 2 · 1 Hours to complete
تعزيز حملاتك الإعلانية
Module 3 · 1 Hours to complete
توصيل نتائج التسويق
Module 4 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: التسويق عبر وسائل التواصل الاجتماعي على فيسبوك
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
Testimonials
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.