Measure and Optimize Social Media Marketing Campaigns
This course is part of Meta Social Media Marketing Professional Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Meta Social Media Marketing Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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Instructors:
English
پښتو, বাংলা, Tiếng Việt, 3 more
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What you'll learn
Analyze social media marketing ROI and performance metrics
Implement A/B testing for campaign optimization
Use attribution models for cross-channel measurement
Create effective data-driven marketing presentations
Optimize campaigns based on analytics insights
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
6 quizzes, 4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This comprehensive course teaches professionals how to measure, analyze, and optimize social media marketing campaigns. The curriculum covers essential topics including ROI calculation, A/B testing, attribution modeling, and marketing mix analysis. Students learn to evaluate campaign effectiveness through lift studies, interpret analytics dashboards, and communicate results effectively to stakeholders. The course emphasizes practical skills in using data to optimize marketing performance and make data-driven decisions.
Evaluate Your Marketing Results Against Goals
Module 1 · 4 Hours to complete
Measure Your Advertising Effectiveness
Module 2 · 2 Hours to complete
Optimize Your Ad Campaigns
Module 3 · 1 Hours to complete
Communicate Your Marketing Results
Module 4 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Meta Social Media Marketing Professional Certificate
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
Testimonials
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.