Marketing Analytics with Meta
Master Meta's marketing analytics tools, from Ads Manager to A/B testing. Learn campaign optimization and performance measurement.
Master Meta's marketing analytics tools, from Ads Manager to A/B testing. Learn campaign optimization and performance measurement.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Meta Marketing Analytics Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(187 ratings)
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Instructors:
English
پښتو, বাংলা, Tiếng Việt, 3 more
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What you'll learn
Create and manage campaigns in Meta Ads Manager
Evaluate and optimize campaign performance through data analysis
Conduct A/B tests to compare and improve ad campaigns
Implement Brand Lift and Conversion Lift tests
Develop comprehensive marketing analytics strategies
Present data-driven recommendations to stakeholders
Skills you'll gain
This course includes:
4.5 Hours PreRecorded video
16 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course focuses on Meta Marketing Analytics Tools, teaching students how to create and optimize advertising campaigns using Meta Ads Manager. The curriculum covers advanced topics including A/B testing, brand lift studies, conversion tracking, and marketing mix modeling. Through hands-on practice with Meta's suite of analytics tools, students learn to evaluate campaign results, conduct various types of tests to measure advertising effectiveness, and make data-driven recommendations for campaign optimization.
Fundamentals of Meta Ads Manager
Module 1 · 4 Hours to complete
Analyzing Campaign Results
Module 2 · 1 Hours to complete
Running Experiments with Meta
Module 3 · 2 Hours to complete
Optimizing Your Marketing Mix
Module 4 · 2 Hours to complete
Marketing Analytics in Action
Module 5 · 2 Hours to complete
Fee Structure
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
Testimonials
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.