Marketing Analytics Foundation
Master the fundamentals of marketing analytics, data collection, and measurement tools to make data-driven marketing decisions.
Master the fundamentals of marketing analytics, data collection, and measurement tools to make data-driven marketing decisions.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Meta Marketing Analytics Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(1,890 ratings)
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Instructors:
English
پښتو, বাংলা, Tiếng Việt, 3 more
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What you'll learn
Understand how data informs marketing decisions
Master basic principles of marketing analytics
Learn data collection and measurement techniques
Navigate Google Analytics and Meta Ads Manager
Understand data privacy regulations
Skills you'll gain
This course includes:
3.4 Hours PreRecorded video
18 quizzes
Access on Mobile, Desktop
FullTime access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course introduces the fundamental concepts of marketing analytics and data-driven decision making. Students learn how data informs marketing strategies, including the collection and analysis of digital marketing data. The curriculum covers essential tools like Google Analytics and Meta Ads Manager, along with privacy regulations and data management principles. Through practical exercises and real-world examples, learners develop skills in analyzing marketing data and understanding its role in campaign optimization.
The Importance of Analytics in Marketing
Module 1 · 2 Hours to complete
Marketing Data Sources
Module 2 · 2 Hours to complete
Marketing Measurement and Analytics Tools
Module 3 · 3 Hours to complete
Data and Privacy
Module 4 · 2 Hours to complete
Fee Structure
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
Testimonials
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.