Introduction to Social Media Marketing
This course is part of Meta Social Media Marketing Professional Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Meta Social Media Marketing Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand traditional, digital, and social media marketing landscape
Create SMART goals and identify key performance indicators
Develop detailed target audience personas
Map comprehensive customer journeys
Select appropriate social media platforms
Create effective social media policies
Skills you'll gain
This course includes:
4.8 Hours PreRecorded video
5 quizzes, 5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 5 modules in this course
This foundational course provides a comprehensive introduction to social media marketing, covering the evolution from traditional to digital marketing. Students learn to develop SMART goals, identify KPIs, create target audience personas, and map customer journeys. The curriculum includes detailed analysis of major social media platforms, their unique features, and how businesses can effectively utilize them for marketing purposes.
The Social Media Landscape
Module 1 · 4 Hours to complete
Social Media Platforms Overview
Module 2 · 3 Hours to complete
Goals and Planning for Success
Module 3 · 3 Hours to complete
Understand Your Audience
Module 4 · 4 Hours to complete
Choose Your Social Media Channels
Module 5 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Meta Social Media Marketing Professional Certificate
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.