Introducción al marketing en redes sociales
Aprende marketing en redes sociales, desde elegir plataformas hasta crear estrategias efectivas para tu negocio.
Aprende marketing en redes sociales, desde elegir plataformas hasta crear estrategias efectivas para tu negocio.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing en redes sociales de Meta Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Comprender el panorama del marketing tradicional, digital y en redes sociales
Comprender las principales plataformas de redes sociales, su funcionamiento y la función que cumplen en el marketing
Crear objetivos SMART e identificar KPI efectivos para medir el rendimiento
Definir el público objetivo y mapear el recorrido del cliente
Elegir las plataformas de redes sociales correctas para tus objetivos
Desarrollar políticas de redes sociales adecuadas para tu negocio
Skills you'll gain
This course includes:
12 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
Este curso fundamental sienta las bases del marketing en redes sociales para principiantes y profesionales. Los estudiantes aprenderán a comprender el panorama actual del marketing en plataformas sociales, identificar las diferencias entre marketing tradicional y digital, y seleccionar los canales más adecuados para diferentes objetivos de negocio. El programa incluye la creación de objetivos SMART, identificación de KPIs relevantes, definición de públicos objetivo y desarrollo de recorridos del cliente. Los participantes también aprenderán a crear políticas efectivas de redes sociales y a implementar estrategias que impulsen la visibilidad y el éxito de campañas digitales.
Panorama de las redes sociales
Module 1 · 3 Hours to complete
Presentación de las plataformas de redes sociales
Module 2 · 2 Hours to complete
Objetivos y planificación
Module 3 · 3 Hours to complete
Comprender a tu público
Module 4 · 3 Hours to complete
Elegir tus canales de redes sociales
Module 5 · 1 Hours to complete
Fee Structure
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
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Frequently asked questions
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