Intro to Social Media Marketing
This course is part of التسويق عبر وسائل التواصل الاجتماعي على فيسبوك.
This foundational course in social media marketing teaches you everything you need to know to launch successful campaigns. You'll explore traditional, digital, and social media marketing concepts, learn about major social platforms and how they function, and develop practical skills for setting SMART goals, identifying key performance indicators, defining target audiences, and mapping customer journeys. The course provides hands-on experience with selecting appropriate social media channels and creating effective policies. Whether you're a beginner or have some marketing experience, you'll build applicable skills to make your social media marketing efforts more successful and noticeable. No marketing experience is required, but basic internet browsing skills and active engagement on social media are recommended.
4.8
(145 ratings)
7,888 already enrolled
Instructors:
Arabic
English
Powered by
What you'll learn
Understand the differences between traditional, digital, and social media marketing
Identify major social media platforms and their specific marketing applications
Create SMART goals and determine appropriate key performance indicators
Develop detailed target audience personas and customer journey maps
Select the most effective social media platforms for specific marketing goals
Establish comprehensive social media policies for business use
Skills you'll gain
This course includes:
4.8 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This foundational course establishes the core principles of social media marketing across five comprehensive modules. Students begin by exploring the landscape of social media, including its history, key platforms, and business applications. They then dive into detailed analysis of major social platforms like Facebook, Instagram, LinkedIn, and Twitter, understanding each platform's unique characteristics and usage patterns. The curriculum advances to teaching strategic skills including setting SMART goals, developing KPIs, creating target audience personas, and mapping customer journeys. Students learn to select appropriate social media channels based on target demographics and business goals, as well as how to develop effective social media policies. Throughout the course, practical exercises and peer-reviewed projects allow students to apply concepts to real-world marketing scenarios.
طبيعة وسائل التواصل الاجتماعي
Module 1 · 3 Hours to complete
نظرة عامة حول منصات وسائل التواصل الاجتماعي
Module 2 · 2 Hours to complete
الأهداف والتخطيط لتحقيق النجاح
Module 3 · 3 Hours to complete
فهم جمهورك
Module 4 · 3 Hours to complete
اختيار قنوات وسائل التواصل الاجتماعي الملائمة لك
Module 5 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: التسويق عبر وسائل التواصل الاجتماعي على فيسبوك
Instructor
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.