Fundamentos de la publicidad en redes sociales
Aprende a crear campañas publicitarias efectivas en redes sociales como Instagram y Facebook, con estrategias para diseñar y redactar anuncios atractivos.
Aprende a crear campañas publicitarias efectivas en redes sociales como Instagram y Facebook, con estrategias para diseñar y redactar anuncios atractivos.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing en redes sociales de Meta Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Evaluar en qué plataformas ejecutar campañas publicitarias en redes sociales y características de un anuncio efectivo
Crear recursos visuales y escritos atractivos y efectivos para anuncios en redes sociales
Desarrollar anuncios directamente desde una página comercial de Facebook y cuenta profesional de Instagram
Redactar un brief creativo y crear un anuncio en redes sociales
Comprender la publicidad basada en datos y las políticas de privacidad
Determinar cuándo invertir en publicidad paga en redes sociales
Skills you'll gain
This course includes:
9 Hours PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 5 modules in this course
Este curso examina en profundidad la publicidad paga en las redes sociales. Los estudiantes aprenderán a desarrollar anuncios efectivos para plataformas como Instagram y Facebook, capturar la esencia de una campaña publicitaria en un brief creativo, y comprender cómo las políticas de privacidad afectan los anuncios. El curso incluye módulos sobre fundamentos de publicidad, creación de anuncios efectivos, datos y privacidad, y pasos prácticos para crear campañas en Facebook e Instagram. Al finalizar, los participantes podrán determinar cuándo invertir en publicidad paga, evaluar plataformas adecuadas, elaborar recursos visuales y escritos atractivos, y crear anuncios profesionales directamente desde sus cuentas.
Introducción a la publicidad en redes sociales
Module 1 · 2 Hours to complete
Crear anuncios efectivos en redes sociales
Module 2 · 2 Hours to complete
Datos, privacidad y políticas en redes sociales
Module 3 · 1 Hours to complete
Primeros pasos para anunciar en Facebook e Instagram
Module 4 · 1 Hours to complete
Crear un brief creativo para un anuncio en redes sociales
Module 5 · 1 Hours to complete
Fee Structure
Instructor
Marketing Leader and Venture Builder
Daniel Kob is a marketing leader, venture builder, and creative general manager with a wealth of experience spanning startups, international media corporations, and advertising agencies in the U.S. and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's premier entertainment brand, he co-leads a venture-building unit that identifies, acquires, and nurtures new growth opportunities for the company. Previously, as Chief Marketing Officer, Daniel built and scaled the marketing teams for Berlin-based fintech startups Moss and Zeitgold and directed European marketing efforts for online course provider Udacity, where he also taught several digital marketing courses. Additionally, he served as an Entrepreneur in Residence at the global media company Bertelsmann. Daniel holds an MBA from the Stanford Graduate School of Business.
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