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Fundamentals of Social Media Advertising
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Fundamentals of Social Media Advertising

This course is part of Meta Social Media Marketing Professional Certificate.

Course Cost

Free course

Beginner

Skill Level

10 Hours

Self-paced lessons

This comprehensive course delves into the world of paid social media advertising, offering practical instruction on creating and managing effective ad campaigns on platforms like Facebook and Instagram. Students learn to develop compelling ad content, understand data-based advertising principles, and master the creation of effective creative briefs. The course covers essential topics including ad anatomy, platform selection, privacy considerations, and hands-on campaign creation. Through practical exercises and real-world examples, participants gain the skills needed to create, manage, and optimize social media advertising campaigns that drive results.

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4.8

1,08,033 Enrolled

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English

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olive-leaves-logo

4.8

1,08,033 Enrolled

olive-leaves-logo

English

What you'll learn

  • Understand why and when to invest in paid social media advertising

  • Master the anatomy of effective social media ads across platforms

  • Create compelling visuals and copy for social media campaigns

  • Develop professional creative briefs for ad campaigns

  • Learn data-based advertising and privacy protection principles

  • Build ads directly from Facebook and Instagram business accounts

  • Master Instagram Stories Ads for customer engagement

  • Create and implement complete social media ad campaigns

Skills you'll gain

Social Media Marketing
Brand Management
Campaign Management
Ad Management
Facebook Advertising
Instagram Marketing
Creative Brief Writing
Digital Marketing
Content Strategy
Data Privacy

This course includes:

2.5 Hours PreRecorded video

4 quizzes, 4 assignments, 1 peer review

Access on Mobile, Desktop, Tablet

FullTime access

Shareable certificate

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Certificate
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Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

The course provides comprehensive training in social media advertising fundamentals, focusing on paid advertising strategies across major platforms like Facebook and Instagram. Students learn essential skills including ad creation, creative brief development, and understanding data privacy in advertising. The curriculum combines theoretical knowledge with practical application through hands-on projects and real-world case studies, making it ideal for beginners wanting to master social media advertising.

Introduction to Social Media Advertising

Module 1 · 3 Hours to complete

Creating Effective Ads on Social Media

Module 2 · 2 Hours to complete

Data, Privacy and Policies on Social Media

Module 3 · 1 Hours to complete

Getting Started with Advertising on Facebook and Instagram

Module 4 · 1 Hours to complete

Create a Creative Brief for Your Social Media Ad

Module 5 · 1 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Meta Social Media Marketing Professional Certificate

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Fundamentals of Social Media Advertising

Beginner

Skill Level

10 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.