Fundamentals of Social Media Advertising
This course is part of Meta Social Media Marketing Professional Certificate.
This comprehensive course delves into the world of paid social media advertising, offering practical instruction on creating and managing effective ad campaigns on platforms like Facebook and Instagram. Students learn to develop compelling ad content, understand data-based advertising principles, and master the creation of effective creative briefs. The course covers essential topics including ad anatomy, platform selection, privacy considerations, and hands-on campaign creation. Through practical exercises and real-world examples, participants gain the skills needed to create, manage, and optimize social media advertising campaigns that drive results.
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What you'll learn
Understand why and when to invest in paid social media advertising
Master the anatomy of effective social media ads across platforms
Create compelling visuals and copy for social media campaigns
Develop professional creative briefs for ad campaigns
Learn data-based advertising and privacy protection principles
Build ads directly from Facebook and Instagram business accounts
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes, 4 assignments, 1 peer review
Access on Mobile, Desktop, Tablet
FullTime access
Shareable certificate
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There are 5 modules in this course
The course provides comprehensive training in social media advertising fundamentals, focusing on paid advertising strategies across major platforms like Facebook and Instagram. Students learn essential skills including ad creation, creative brief development, and understanding data privacy in advertising. The curriculum combines theoretical knowledge with practical application through hands-on projects and real-world case studies, making it ideal for beginners wanting to master social media advertising.
Introduction to Social Media Advertising
Module 1 · 3 Hours to complete
Creating Effective Ads on Social Media
Module 2 · 2 Hours to complete
Data, Privacy and Policies on Social Media
Module 3 · 1 Hours to complete
Getting Started with Advertising on Facebook and Instagram
Module 4 · 1 Hours to complete
Create a Creative Brief for Your Social Media Ad
Module 5 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Meta Social Media Marketing Professional Certificate
Instructor
Marketing Leader and Venture Builder
Daniel Kob is a marketing leader, venture builder, and creative general manager with a wealth of experience spanning startups, international media corporations, and advertising agencies in the U.S. and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's premier entertainment brand, he co-leads a venture-building unit that identifies, acquires, and nurtures new growth opportunities for the company. Previously, as Chief Marketing Officer, Daniel built and scaled the marketing teams for Berlin-based fintech startups Moss and Zeitgold and directed European marketing efforts for online course provider Udacity, where he also taught several digital marketing courses. Additionally, he served as an Entrepreneur in Residence at the global media company Bertelsmann. Daniel holds an MBA from the Stanford Graduate School of Business.
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Frequently asked questions
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