Basics of Social Media Advertising
Learn how to create and manage effective advertisements on social media platforms and develop digital marketing skills to enhance your business presence online.
Learn how to create and manage effective advertisements on social media platforms and develop digital marketing skills to enhance your business presence online.
This training course provides the fundamentals of advertising on social media platforms such as Facebook and Instagram for beginners looking to develop their marketing skills. You'll learn when to invest in paid advertisements, the difference between them and organic content, and how to evaluate suitable platforms for your advertising campaigns. The course covers how to create visual elements and persuasive copy, and write creative briefs for effective collaboration with design teams. You'll gain a basic understanding of data-driven advertising and privacy policies. You'll also learn practically how to create ads directly from your business page on Facebook and your Instagram account, including Stories ads. The course concludes with a practical project to write a creative brief and create a social media ad, providing you with the practical skills necessary to start effective marketing across digital platforms.
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What you'll learn
Learn when and how to invest in paid advertisements on social media
Understand the difference between organic content and paid advertisements
Create visual elements and persuasive, effective ad copy
Learn how to collaborate with design teams through creative briefs
Gain a basic understanding of data-driven advertising and privacy policies
Create ads directly from business pages and accounts on Facebook and Instagram
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
Batch access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This training course provides a comprehensive understanding of the fundamentals of advertising on social media platforms, with a special focus on Facebook and Instagram. The curriculum begins by explaining the basic differences between organic content and paid advertisements, and clarifies when and how to invest in ads for the best results. Students learn the components of effective advertising including visual elements and persuasive copywriting, and how to collaborate with design teams through creative briefs. The course also covers important aspects related to data and privacy in digital marketing, and concludes with practical application of creating advertisements on Facebook and Instagram and writing a creative brief.
مقدمة للإعلان على وسائل التواصل الاجتماعي
Module 1 · 2 Hours to complete
إنشاء إعلانات فعّالة على وسائل التواصل الاجتماعي
Module 2 · 2 Hours to complete
البيانات والخصوصية والسياسات على وسائل التواصل الاجتماعي
Module 3 · 1 Hours to complete
بدء الإعلان على فيسبوك وإنستغرام
Module 4 · 1 Hours to complete
اكتب ملخصًا إبداعيًا لإعلانك على وسائل التواصل الاجتماعي
Module 5 · 1 Hours to complete
Fee Structure
Instructor
Marketing Leader and Venture Builder
Daniel Kob is a marketing leader, venture builder, and creative general manager with a wealth of experience spanning startups, international media corporations, and advertising agencies in the U.S. and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's premier entertainment brand, he co-leads a venture-building unit that identifies, acquires, and nurtures new growth opportunities for the company. Previously, as Chief Marketing Officer, Daniel built and scaled the marketing teams for Berlin-based fintech startups Moss and Zeitgold and directed European marketing efforts for online course provider Udacity, where he also taught several digital marketing courses. Additionally, he served as an Entrepreneur in Residence at the global media company Bertelsmann. Daniel holds an MBA from the Stanford Graduate School of Business.
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Frequently asked questions
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