Advertising with Meta
Master Meta Ads Manager to create, manage and optimize Facebook and Instagram advertising campaigns.
Master Meta Ads Manager to create, manage and optimize Facebook and Instagram advertising campaigns.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Meta Social Media Marketing Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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Instructors:
English
پښتو, বাংলা, Tiếng Việt, 3 more
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What you'll learn
Structure effective campaigns in Meta Ads Manager
Create targeted ads aligned with marketing objectives
Set appropriate budgets and campaign schedules
Optimize ad placements across Meta platforms
Analyze and evaluate campaign performance
Skills you'll gain
This course includes:
3.22 Hours PreRecorded video
4 quizzes, 5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 5 modules in this course
This comprehensive course teaches students how to master Meta Ads Manager for creating and managing advertising campaigns on Facebook and Instagram. The curriculum covers essential topics including campaign structure, objective setting, audience targeting, budget management, ad creation, and performance analysis. Students learn through hands-on practice, including creating actual ad campaigns, and gain practical experience with Meta pixel, custom audiences, and campaign optimization. The course culminates in a practical project where students build their own complete advertising campaign.
First Steps in Ads Manager
Module 1 · 3 Hours to complete
Determine Your Campaign Objective and Budget
Module 2 · 2 Hours to complete
Select Your Audience, Platforms and Schedule
Module 3 · 2 Hours to complete
Create Your Ads and Evaluate Your Campaign Results
Module 4 · 2 Hours to complete
Build Your Own Campaign in Ads Manager
Module 5 · 3 Hours to complete
Fee Structure
Instructor
Marketing Leader and Venture Builder
Daniel Kob is a marketing leader, venture builder, and creative general manager with a wealth of experience spanning startups, international media corporations, and advertising agencies in the U.S. and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's premier entertainment brand, he co-leads a venture-building unit that identifies, acquires, and nurtures new growth opportunities for the company. Previously, as Chief Marketing Officer, Daniel built and scaled the marketing teams for Berlin-based fintech startups Moss and Zeitgold and directed European marketing efforts for online course provider Udacity, where he also taught several digital marketing courses. Additionally, he served as an Entrepreneur in Residence at the global media company Bertelsmann. Daniel holds an MBA from the Stanford Graduate School of Business.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.