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Advertising on Facebook

Master Facebook Ads Manager to create targeted campaigns, set budgets, and optimize your social media advertising strategy for business growth.

Master Facebook Ads Manager to create targeted campaigns, set budgets, and optimize your social media advertising strategy for business growth.

This training course will qualify you to become an expert in using Facebook Ads Manager. Learn how to create campaigns by defining advertising objectives, target audiences, budgets, and ad placements that align with your unique goals. Master how to place and manage ads across Facebook and Instagram, and how to evaluate and improve your Ads Manager campaign results. By the end of the course, you'll be able to create a real advertising campaign in Facebook Ads Manager, not only to expand your knowledge but also to grow your social media marketing project portfolio. Upon completion, you'll take the test to obtain the Facebook Digital Marketing Assistant certification and gain skills including creating campaigns in Facebook Ads Manager, identifying essential components of Facebook ads, designing targeted ads aligned with your marketing objectives, setting budgets and schedules, troubleshooting ads, and passing the certification exam.

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Advertising on Facebook

This course includes

7 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Create and manage campaigns in Facebook Ads Manager

  • Align marketing objectives with appropriate campaign goals

  • Design ads that target specific audiences effectively

  • Set appropriate budgets and bidding strategies for campaigns

  • Choose optimal ad placements across Facebook and Instagram

  • Implement Facebook Pixel for creating custom and lookalike audiences

Skills you'll gain

Facebook Advertising
Campaign Management
Ad Targeting
Social Media Marketing
Digital Marketing
Facebook Pixel
Budget Management
Ad Placement
Campaign Optimization
Facebook Certification

This course includes:

3.2 Hours PreRecorded video

9 assignments

Access on Mobile, Tablet, Desktop

Batch access

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There are 5 modules in this course

This comprehensive course teaches how to master Facebook Ads Manager for effective advertising on Facebook and Instagram. The curriculum starts by introducing the basics of advertising on these platforms, including campaign structures, ad placements, and Facebook's auction system. Students learn how to align marketing objectives with appropriate campaign goals, determine effective budgets, and implement bidding strategies. The course covers essential skills such as audience targeting using core audiences, custom audiences with Facebook Pixel, and lookalike audiences. Students also master ad creation including format selection, creative design, and copy development. The program concludes with a practical project where learners create a complete campaign in Facebook Ads Manager, preparing them for the Facebook Digital Marketing Assistant certification exam.

الخطوات الأولى في مدير إعلانات فيسبوك

Module 1 · 2 Hours to complete

تحديد أهداف حملتك وميزانيتها

Module 2 · 1 Hours to complete

اختيار الجمهور والمنصات والجدول الزمني

Module 3 · 2 Hours to complete

إنشاء إعلاناتك وتقييم نتائج حملاتك

Module 4 · 1 Hours to complete

إعداد حملتك الخاصة في مدير الإعلانات

Module 5 · 1 Hours to complete

Fee Structure

Instructor

Daniel Kob
Daniel Kob

5 rating

6 Reviews

1,50,183 Students

11 Courses

Marketing Leader and Venture Builder

Daniel Kob is a marketing leader, venture builder, and creative general manager with a wealth of experience spanning startups, international media corporations, and advertising agencies in the U.S. and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's premier entertainment brand, he co-leads a venture-building unit that identifies, acquires, and nurtures new growth opportunities for the company. Previously, as Chief Marketing Officer, Daniel built and scaled the marketing teams for Berlin-based fintech startups Moss and Zeitgold and directed European marketing efforts for online course provider Udacity, where he also taught several digital marketing courses. Additionally, he served as an Entrepreneur in Residence at the global media company Bertelsmann. Daniel holds an MBA from the Stanford Graduate School of Business.

Advertising on Facebook

This course includes

7 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.