Advertising on Facebook
This course is part of التسويق عبر وسائل التواصل الاجتماعي على فيسبوك.
This training course will qualify you to become an expert in using Facebook Ads Manager. Learn how to create campaigns by defining advertising objectives, target audiences, budgets, and ad placements that align with your unique goals. Master how to place and manage ads across Facebook and Instagram, and how to evaluate and improve your Ads Manager campaign results. By the end of the course, you'll be able to create a real advertising campaign in Facebook Ads Manager, not only to expand your knowledge but also to grow your social media marketing project portfolio. Upon completion, you'll take the test to obtain the Facebook Digital Marketing Assistant certification and gain skills including creating campaigns in Facebook Ads Manager, identifying essential components of Facebook ads, designing targeted ads aligned with your marketing objectives, setting budgets and schedules, troubleshooting ads, and passing the certification exam.
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What you'll learn
Create and manage campaigns in Facebook Ads Manager
Align marketing objectives with appropriate campaign goals
Design ads that target specific audiences effectively
Set appropriate budgets and bidding strategies for campaigns
Choose optimal ad placements across Facebook and Instagram
Implement Facebook Pixel for creating custom and lookalike audiences
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
9 assignments
Access on Mobile, Tablet, Desktop
Batch access
Shareable certificate
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There are 5 modules in this course
This comprehensive course teaches how to master Facebook Ads Manager for effective advertising on Facebook and Instagram. The curriculum starts by introducing the basics of advertising on these platforms, including campaign structures, ad placements, and Facebook's auction system. Students learn how to align marketing objectives with appropriate campaign goals, determine effective budgets, and implement bidding strategies. The course covers essential skills such as audience targeting using core audiences, custom audiences with Facebook Pixel, and lookalike audiences. Students also master ad creation including format selection, creative design, and copy development. The program concludes with a practical project where learners create a complete campaign in Facebook Ads Manager, preparing them for the Facebook Digital Marketing Assistant certification exam.
الخطوات الأولى في مدير إعلانات فيسبوك
Module 1 · 2 Hours to complete
تحديد أهداف حملتك وميزانيتها
Module 2 · 1 Hours to complete
اختيار الجمهور والمنصات والجدول الزمني
Module 3 · 2 Hours to complete
إنشاء إعلاناتك وتقييم نتائج حملاتك
Module 4 · 1 Hours to complete
إعداد حملتك الخاصة في مدير الإعلانات
Module 5 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: التسويق عبر وسائل التواصل الاجتماعي على فيسبوك
Instructor
Marketing Leader and Venture Builder
Daniel Kob is a marketing leader, venture builder, and creative general manager with a wealth of experience spanning startups, international media corporations, and advertising agencies in the U.S. and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's premier entertainment brand, he co-leads a venture-building unit that identifies, acquires, and nurtures new growth opportunities for the company. Previously, as Chief Marketing Officer, Daniel built and scaled the marketing teams for Berlin-based fintech startups Moss and Zeitgold and directed European marketing efforts for online course provider Udacity, where he also taught several digital marketing courses. Additionally, he served as an Entrepreneur in Residence at the global media company Bertelsmann. Daniel holds an MBA from the Stanford Graduate School of Business.
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Frequently asked questions
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