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Marketing analytics: Know your customers
This course is part of Analysing: Numeric and digital literacies Specialization.
Course Cost
Free course
Beginner
Skill Level
18 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Analysing: Numeric and digital literacies Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
16,778 Enrolled
English
What you'll learn
Analyze customer value and its importance to organizations
Explore traditional and digital customer data collection methods
Evaluate and select appropriate analytics tools
Develop data-driven marketing strategies
Optimize digital and social media marketing efforts
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
12 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 6 modules in this course
This comprehensive course explores marketing analytics and customer-centric strategies in the digital age. Students learn to collect, analyze, and leverage customer data for strategic decision-making. The curriculum covers customer value analysis, research methods, journey mapping, attribution modeling, and digital marketing optimization. Through practical applications and case studies, learners develop skills to transform customer insights into effective marketing strategies.
The primacy of customer value
Module 1 · 3 Hours to complete
Types of customer data
Module 2 · 3 Hours to complete
Tools for analysing customer data
Module 3 · 3 Hours to complete
Combining tools for meaningful insight
Module 4 · 3 Hours to complete
Using customer data to drive strategy
Module 5 · 3 Hours to complete
Using digital and social marketing to improve customer value
Module 6 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Analysing: Numeric and digital literacies Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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