What Are the 4 A's of Marketing - Jagdish Sheth
Learn the customer-centric marketing framework of 4A's: Awareness, Accessibility, Acceptability, and Affordability.
Learn the customer-centric marketing framework of 4A's: Awareness, Accessibility, Acceptability, and Affordability.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full The 4 A's of Marketing with Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(3,348 ratings)
Instructors:
English
Tiếng Việt
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What you'll learn
Understand the customer perspective in marketing through the 4A's framework
Master the concepts of product and brand awareness in marketing
Learn to evaluate market accessibility and convenience factors
Understand the relationship between acceptability and affordability
Apply the 4A's framework for market segmentation and product launches
Skills you'll gain
This course includes:
2.7 Hours PreRecorded video
3 quizzes, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This comprehensive course introduces the 4A's marketing framework developed by Dr. Jagdish Sheth, offering a customer-centric perspective on marketing. The curriculum explores four key dimensions: Awareness (product and brand knowledge), Accessibility (availability and convenience), Acceptability (functional and psychological), and Affordability (ability and willingness to pay). Through detailed modules, students learn how these elements interact to create customer value and drive market success.
4 A's: Awareness & Accessibility (Part 1)
Module 1 · 1 Hours to complete
4 A's: Awareness & Accessibility (Part 2)
Module 2 · 1 Hours to complete
4 A's: Acceptability & Affordability
Module 3 · 2 Hours to complete
Fee Structure
Instructor
Renowned Scholar in Marketing and Consumer Behavior
Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.
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4.7 course rating
3,348 ratings
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