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Segmenting the Market with Jagdish Sheth

Learn effective market segmentation strategies using demographics, psychographics, and lifestyle analysis to create competitive advantages in diverse markets.

Learn effective market segmentation strategies using demographics, psychographics, and lifestyle analysis to create competitive advantages in diverse markets.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Creating a Differential Competitive Advantage -Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.7

(3,348 ratings)

Instructors:

English

Tiếng Việt

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Segmenting the Market with Jagdish Sheth

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Understand market segmentation using demographics and psychographics

  • Master different bases for market segmentation

  • Learn to implement effective differentiation strategies

  • Develop successful market positioning techniques

  • Apply segmentation strategies across different industries

Skills you'll gain

Market Segmentation
Demographics Analysis
Psychographics
Consumer Behavior
Market Strategy
Product Differentiation
Market Positioning
Marketing Management

This course includes:

2.3 Hours PreRecorded video

6 quizzes, 1 peer review

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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There are 3 modules in this course

This comprehensive course explores market segmentation strategies and their implementation in business. The curriculum covers three main areas: market segmentation fundamentals, differentiation strategies, and positioning. Students learn various segmentation bases including demographics, psychographics, and buy-o-graphics, along with seven ways to differentiate in marketing through product, price, place, promotion, process, people, and purpose. The course emphasizes practical applications through cross-industry examples.

Introduction to Segmenting the Market

Module 1 · 2 Hours to complete

Seven Ways to Differentiate in Marketing

Module 2 · 1 Hours to complete

Positioning: Key to Successful Marketing

Module 3 · 2 Hours to complete

Fee Structure

Instructor

Jagdish Sheth
Jagdish Sheth

4.6 rating

5 Reviews

3,735 Students

12 Courses

Renowned Scholar in Marketing and Consumer Behavior

Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.

Segmenting the Market with Jagdish Sheth

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.