Segmenting the Market with Jagdish Sheth
Learn effective market segmentation strategies using demographics, psychographics, and lifestyle analysis to create competitive advantages in diverse markets.
Learn effective market segmentation strategies using demographics, psychographics, and lifestyle analysis to create competitive advantages in diverse markets.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Creating a Differential Competitive Advantage -Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand market segmentation using demographics and psychographics
Master different bases for market segmentation
Learn to implement effective differentiation strategies
Develop successful market positioning techniques
Apply segmentation strategies across different industries
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
6 quizzes, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This comprehensive course explores market segmentation strategies and their implementation in business. The curriculum covers three main areas: market segmentation fundamentals, differentiation strategies, and positioning. Students learn various segmentation bases including demographics, psychographics, and buy-o-graphics, along with seven ways to differentiate in marketing through product, price, place, promotion, process, people, and purpose. The course emphasizes practical applications through cross-industry examples.
Introduction to Segmenting the Market
Module 1 · 2 Hours to complete
Seven Ways to Differentiate in Marketing
Module 2 · 1 Hours to complete
Positioning: Key to Successful Marketing
Module 3 · 2 Hours to complete
Fee Structure
Instructor
Renowned Scholar in Marketing and Consumer Behavior
Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.
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