Managing Customer Expectations with Jagdish Sheth
This course is part of Customer Centricity with Prof. Jagdish Sheth.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Customer Centricity with Professor Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Learn customer segmentation based on expectations
Understand divergent customer attitudes
Develop customer expectation shaping skills
Apply HR practices to customer management
Implement profitable customer selectivity strategies
Skills you'll gain
This course includes:
2.1 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 2 modules in this course
This course explores strategies for managing diverse customer expectations in modern business environments. Students learn to segment customers based on expectations, implement selective customer strategies, and apply HR practices to customer management. The curriculum covers profitability-linked expectation management, customer lifecycle approaches, and techniques for shaping realistic expectations. Through case studies and practical examples, learners develop expertise in strategic customer expectation management.
Customer Expectations Management I
Module 1 · 3 Hours to complete
Customer Expectations Management II
Module 2 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Customer Centricity with Prof. Jagdish Sheth
Instructor
Renowned Scholar in Marketing and Consumer Behavior
Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.
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