How Technology Will Shape Marketing with Jagdish Sheth
Explore how digital transformation is revolutionizing marketing strategies, from dynamic pricing to automated sales processes and digital advertising.
Explore how digital transformation is revolutionizing marketing strategies, from dynamic pricing to automated sales processes and digital advertising.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Creating a Differential Competitive Advantage -Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(3,348 ratings)
Instructors:
English
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What you'll learn
Understand how digital technology transforms marketing practices
Master dynamic pricing strategies for e-commerce
Learn automated marketing and sales processes
Develop digital advertising strategies
Implement technology-driven marketing solutions
Skills you'll gain
This course includes:
2.4 Hours PreRecorded video
8 assignments, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This comprehensive course examines the impact of digital technology on modern marketing practices. The curriculum explores how technology is transforming the traditional 4 P's of Marketing - Product, Price, Promotion, and Distribution. Students learn about dynamic pricing in e-commerce, the shift from traditional to digital advertising, automated marketing processes, and the evolution of sales roles into trusted advisory positions. Special emphasis is placed on understanding real-time pricing strategies and digital marketing automation.
Introduction to How Technology Will Shape Marketing
Module 1 · 2 Hours to complete
Selling Beyond the Sales Force
Module 2 · 2 Hours to complete
The Future of Sales Promotion
Module 3 · 2 Hours to complete
Fee Structure
Instructor
Renowned Scholar in Marketing and Consumer Behavior
Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.
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4.7 course rating
3,348 ratings
Frequently asked questions
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