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The Good, Bad, and Ugly of Marketing - Jagdish Sheth
Explore ethical marketing practices and stakeholder-centric approaches to create sustainable business value while balancing profit and social responsibility.
Course Cost
Free course
Beginner
Skill Level
3 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full The 4 A's of Marketing with Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
English
What you'll learn
Understand the principles of good marketing and its societal impact
Learn to minimize marketing waste while maximizing effectiveness
Master stakeholder marketing approaches beyond customer-centricity
Develop strategies for purpose-driven marketing
Balance company profitability with customer wellbeing
Skills you'll gain
This course includes:
1.1 Hours PreRecorded video
2 quizzes, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 2 modules in this course
This comprehensive course examines the ethical dimensions of marketing practices and advocates for a purpose-driven approach. The curriculum explores how to create win-win situations for both customers and marketers while minimizing marketing waste. Students learn about stakeholder marketing, including internal, supplier, community, and investor marketing, with emphasis on balancing company profitability and customer wellbeing. The course demonstrates how stakeholder-focused marketing generates superior financial performance.
The Good Marketing: How to Achieve It
Module 1 · 1 Hours to complete
Does Stakeholder Marketing Pay Off?
Module 2 · 2 Hours to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Students
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Frequently asked Questions
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