Emerging Markets - Jagdish Sheth
Master strategies for emerging markets, focusing on affordability, accessibility, and local market dynamics.
Master strategies for emerging markets, focusing on affordability, accessibility, and local market dynamics.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full The 4 A's of Marketing with Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand the fundamental shifts in global market growth
Master strategies for converting non-branded to branded consumption
Develop skills for managing sociopolitical influences
Learn to overcome infrastructure limitations
Create effective distribution systems for emerging markets
Skills you'll gain
This course includes:
2.2 Hours PreRecorded video
3 assignments, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the unique characteristics of emerging markets and their impact on marketing practices. The curriculum focuses on five key dimensions that differentiate emerging markets, with special emphasis on China and India's influence on global markets. Students learn how traditional marketing approaches are being transformed, moving from 'think global, act local' to 'think local, act global' strategies, particularly in large emerging economies.
Impact of Emerging Markets on Marketing (Part 1)
Module 1 · 1 Hours to complete
Impact of Emerging Markets on Marketing (Part 2)
Module 2 · 1 Hours to complete
Think Global, Act Local (Part 1)
Module 3 · 21 Minutes to complete
Think Global, Act Local (Part 2)
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Renowned Scholar in Marketing and Consumer Behavior
Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.
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