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Practical Neuromarketing Research

Discover how neuromarketing reveals consumer decisions through behavioral science while mastering biometric tools and ethical research protocols.

Discover how neuromarketing reveals consumer decisions through behavioral science while mastering biometric tools and ethical research protocols.

This comprehensive course bridges the gap between behavioral science and neuromarketing, providing you with practical tools to understand and influence consumer decisions. You'll explore established behavior change models alongside the cutting-edge neurocognitive influence model, gaining hands-on experience with biometric and neuroimaging tools for data collection and analysis. The curriculum emphasizes ethical research practices, ensuring you can develop protocols that comply with university and federal guidelines for human subjects research. Through real-world data analysis, you'll gain insights into influence mechanisms, persuasion techniques, and counter-arguing strategies. What distinguishes this course is its practical application focus – from designing experiments to analyzing cross-cultural neuroscience data, you'll develop both the theoretical knowledge and practical experience needed to contribute meaningfully to the neuromarketing field. Ideal for professionals seeking to understand the neurological underpinnings of consumer behavior and apply these insights to real-world marketing challenges.

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Practical Neuromarketing Research

This course includes

19 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Learn classical and neurocognitive models of behavior change for marketing applications

  • Develop ethical research protocols compliant with university and federal guidelines

  • Design experimental studies using factorial approaches for neuromarketing research

  • Gain hands-on experience with biometric and neuroimaging tools for data collection

  • Analyze real-world data to understand influence, persuasion, and counter-arguing mechanisms

  • Apply cross-cultural neuroscience experiments to marketing challenges

Skills you'll gain

Neuromarketing
Behavioral Science
Consumer Psychology
Neuroimaging
Research Ethics
Experimental Design
Data Analysis
Influence Theory

This course includes:

4.8 Hours PreRecorded video

12 assignments

Access on Mobile, Tablet, Desktop

Batch access

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There are 5 modules in this course

This course provides a comprehensive exploration of neuromarketing research, integrating theoretical frameworks with practical applications. Students begin by examining classical behavior change models and the neurocognitive influence model, establishing a strong foundation in consumer psychology. The curriculum then advances to ethical considerations in human subjects research, ensuring compliance with institutional and federal guidelines. Experimental design techniques are covered extensively, with special emphasis on factorial experiments and resolution methods applicable to neuroscience studies. The course culminates with real-world data collection scenarios, including cross-cultural neuroscience experiments that offer opportunities for original research and potential academic publication. Throughout the program, students gain hands-on experience with biometric, psycho-physiological, and neuroimaging tools, preparing them to conduct ethical and effective neuromarketing research.

Course Introduction

Module 1 · 24 Minutes to complete

Influence and Human Behavior

Module 2 · 6 Hours to complete

Human Subject Research Fundamentals

Module 3 · 4 Hours to complete

Experimental Design

Module 4 · 3 Hours to complete

Data Collection in the Wild

Module 5 · 5 Hours to complete

Fee Structure

Instructors

Ian McCulloh
Ian McCulloh

4,362 Students

17 Courses

Instructor associated with Johns Hopkins University

Ian McCulloh is an instructor associated with Johns Hopkins University, offering a variety of courses on Coursera. His expertise spans multiple areas, including AI project management, advanced probability and statistical methods, artificial intelligence in social media analytics, and more. His courses are designed to provide learners with a comprehensive understanding of AI applications and statistical methods. Ian McCulloh's courses are part of a broader curriculum that includes topics such as core concepts in AI, generative AI, and responsible AI ethics. His teaching focuses on practical applications of AI and statistical methods, making his courses valuable for both academic and professional development.

Jennifer McKneely
Jennifer McKneely

990 Students

3 Courses

Instructor at Johns Hopkins University specializing in neuroscience

Jennifer McKneely is an instructor at Johns Hopkins University specializing in neuroscience. She teaches courses such as Foundations of Neuroscience, Neuroscience Methods, and Practical Neuromarketing Research on Coursera. Her work focuses on providing learners with a deep understanding of the principles of neuroscience, research methodologies, and their applications in fields like marketing and behavior analysis. Her courses are designed to bridge theoretical knowledge with practical applications, making them valuable for students and professionals aiming to explore the complexities of brain science and its implications in real-world contexts. Through her teachings, McKneely emphasizes the importance of neuroscience in understanding human behavior and decision-making processes.

Practical Neuromarketing Research

This course includes

19 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

Free course

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.