Practical Neuromarketing Research
Discover how neuromarketing reveals consumer decisions through behavioral science while mastering biometric tools and ethical research protocols.
Discover how neuromarketing reveals consumer decisions through behavioral science while mastering biometric tools and ethical research protocols.
This comprehensive course bridges the gap between behavioral science and neuromarketing, providing you with practical tools to understand and influence consumer decisions. You'll explore established behavior change models alongside the cutting-edge neurocognitive influence model, gaining hands-on experience with biometric and neuroimaging tools for data collection and analysis. The curriculum emphasizes ethical research practices, ensuring you can develop protocols that comply with university and federal guidelines for human subjects research. Through real-world data analysis, you'll gain insights into influence mechanisms, persuasion techniques, and counter-arguing strategies. What distinguishes this course is its practical application focus – from designing experiments to analyzing cross-cultural neuroscience data, you'll develop both the theoretical knowledge and practical experience needed to contribute meaningfully to the neuromarketing field. Ideal for professionals seeking to understand the neurological underpinnings of consumer behavior and apply these insights to real-world marketing challenges.
Instructors:
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English
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What you'll learn
Learn classical and neurocognitive models of behavior change for marketing applications
Develop ethical research protocols compliant with university and federal guidelines
Design experimental studies using factorial approaches for neuromarketing research
Gain hands-on experience with biometric and neuroimaging tools for data collection
Analyze real-world data to understand influence, persuasion, and counter-arguing mechanisms
Apply cross-cultural neuroscience experiments to marketing challenges
Skills you'll gain
This course includes:
4.8 Hours PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
Batch access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This course provides a comprehensive exploration of neuromarketing research, integrating theoretical frameworks with practical applications. Students begin by examining classical behavior change models and the neurocognitive influence model, establishing a strong foundation in consumer psychology. The curriculum then advances to ethical considerations in human subjects research, ensuring compliance with institutional and federal guidelines. Experimental design techniques are covered extensively, with special emphasis on factorial experiments and resolution methods applicable to neuroscience studies. The course culminates with real-world data collection scenarios, including cross-cultural neuroscience experiments that offer opportunities for original research and potential academic publication. Throughout the program, students gain hands-on experience with biometric, psycho-physiological, and neuroimaging tools, preparing them to conduct ethical and effective neuromarketing research.
Course Introduction
Module 1 · 24 Minutes to complete
Influence and Human Behavior
Module 2 · 6 Hours to complete
Human Subject Research Fundamentals
Module 3 · 4 Hours to complete
Experimental Design
Module 4 · 3 Hours to complete
Data Collection in the Wild
Module 5 · 5 Hours to complete
Fee Structure
Instructors
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Instructor associated with Johns Hopkins University
Ian McCulloh is an instructor associated with Johns Hopkins University, offering a variety of courses on Coursera. His expertise spans multiple areas, including AI project management, advanced probability and statistical methods, artificial intelligence in social media analytics, and more. His courses are designed to provide learners with a comprehensive understanding of AI applications and statistical methods. Ian McCulloh's courses are part of a broader curriculum that includes topics such as core concepts in AI, generative AI, and responsible AI ethics. His teaching focuses on practical applications of AI and statistical methods, making his courses valuable for both academic and professional development.
Instructor at Johns Hopkins University specializing in neuroscience
Jennifer McKneely is an instructor at Johns Hopkins University specializing in neuroscience. She teaches courses such as Foundations of Neuroscience, Neuroscience Methods, and Practical Neuromarketing Research on Coursera. Her work focuses on providing learners with a deep understanding of the principles of neuroscience, research methodologies, and their applications in fields like marketing and behavior analysis. Her courses are designed to bridge theoretical knowledge with practical applications, making them valuable for students and professionals aiming to explore the complexities of brain science and its implications in real-world contexts. Through her teachings, McKneely emphasizes the importance of neuroscience in understanding human behavior and decision-making processes.
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Frequently asked questions
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