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Online Influence and Persuasion
Master the dynamics of social media influence through network analysis, understanding cognitive biases, and managing platform data for strategic insights.
Course Cost
Free course
Intermediate
Skill Level
20 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
English
What you'll learn
Understand social media analytics and organizational behavior
Explore theories of online influence and platform manipulation
Examine cognitive biases in social media networks
Manage social media data using APIs
Analyze network conformity and information dynamics
Skills you'll gain
This course includes:
10.5 Hours PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course explores social media influence through Social Network Analysis (SNA) and data-driven approaches. Students learn to analyze online behaviors, understand influence dynamics, and manage social media data through APIs. The curriculum covers critical topics including misinformation, platform manipulation, cognitive biases, and network conformity, while providing practical skills in data extraction and analysis.
Course Introduction
Module 1 · 14 Minutes to complete
Social Media Analytics Introduction
Module 2 · 4 Hours to complete
Online Influence and Persuasion
Module 3 · 5 Hours to complete
Network Conformity and Fake News
Module 4 · 4 Hours to complete
Data and APIs
Module 5 · 6 Hours to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Students
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.