Blockchain in Financial Services: Strategic Action Plan

Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in the financial services industry, and will perform some preliminary market research to identify a specific market segment that shows promise for blockchain technologies.

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions.

In this module, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers.

An idea may seem great on paper, however actually executing this idea will require careful consideration of various strategic decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies.

In this final module, you will consolidate all of the work you have produced thus far into a final, peer-reviewed project deliverable, which you can use to pitch your idea to your organization and/or potential investors.