Digital Marketing Strategy Fundamentals
Master essential digital marketing strategies, from customer experience to social media campaigns, through practical frameworks and industry insights.
Master essential digital marketing strategies, from customer experience to social media campaigns, through practical frameworks and industry insights.
This comprehensive course explores the fundamentals of digital marketing strategy in today's digital age. Students learn to develop effective marketing plans by understanding customer behavior, digital channels, and engagement strategies. The curriculum covers both inbound and outbound marketing approaches, social media campaign management, and customer experience optimization. Through real-world examples and expert insights, learners gain practical skills in measuring and managing digital marketing initiatives while understanding how to create engaging customer experiences across digital platforms.
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What you'll learn
Develop comprehensive digital marketing strategies
Understand customer journey mapping in digital contexts
Master social media campaign measurement and management
Implement effective inbound and outbound marketing tactics
Leverage customer insights for engagement optimization
Apply practical frameworks for marketing plan development
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 6 modules in this course
This comprehensive course covers essential aspects of digital marketing strategy development. The curriculum explores customer experience in the digital age, inbound and outbound marketing techniques, social media leverage, and customer insights. Through practical frameworks and industry examples, students learn to create effective digital marketing plans. The course emphasizes measuring campaign success and understanding customer behavior in digital contexts.
Fundamentals of Digital Marketing
Module 1
Customer Experience in Digital Marketing
Module 2
Outbound Digital Marketing
Module 3
Inbound Digital Marketing
Module 4
Leveraging Social Media
Module 5
Customer Insights and Engagement
Module 6
Fee Structure
Instructor
10 Courses
Distinguished Marketing Professor and CRM Expert at IIM Bangalore
Professor G Shainesh is a prominent faculty member in the Marketing area at the Indian Institute of Management Bangalore (IIMB), with over two decades of research and teaching experience both in India and internationally. He currently holds key leadership positions as Chair of Executive Education Programs and Chair of Initiatives on Consumer Insights at IIMB. Shainesh's expertise centers on Customer Relationship Management (CRM), Services Marketing, and Service Innovations. His international experience includes research and teaching assignments at prestigious institutions across Europe, Australia, and Asia. At IIMB, he has served in various administrative roles, including Dean of Administration (2014-17), Chair of EPGP (2013-14), and Chair of Student Exchange Program (2006-09). Shainesh has made significant contributions to marketing literature, co-authoring the Indian adaptation of the best-selling textbook "Marketing Management" with Philip Kotler and others. He is also the Editor-in-Chief of the Journal of Indian Business Research (JIBR). His work focuses on the evolving landscape of digital marketing, addressing disruptions caused by digitalization, e-commerce growth, and the impact of data analytics and AI. Shainesh's blend of academic expertise and practical insights makes him a valuable resource in both educational and corporate settings.
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