Global Marketing: Cultural Frameworks
Understand how cultural frameworks shape global business. Learn to manage diverse markets and workforces in an interconnected world.
Understand how cultural frameworks shape global business. Learn to manage diverse markets and workforces in an interconnected world.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Global Challenges in Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand globalization's impact on business practices
Master key cultural frameworks for business
Analyze cross-cultural consumer behavior
Develop culturally-aware management strategies
Navigate international business environments
Skills you'll gain
This course includes:
5.5 Hours PreRecorded video
25 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course explores how globalization impacts businesses through cultural diversity. Students learn key cultural frameworks used in marketing and HR management, including Hofstede's dimensions and Triandis' approach. The curriculum covers cultural values, beliefs, and their manifestation in consumer behavior and organizational management, with emphasis on practical applications in global business contexts.
Course Orientation
Module 1 · 1 Hours to complete
Globalization and Culture
Module 2 · 3 Hours to complete
Descriptive Approach to Culture: Hofstede's Cultural Framework
Module 3 · 2 Hours to complete
Descriptive Approach to Culture: Triandis and Colleagues' Cultural Framework
Module 4 · 4 Hours to complete
The Dynamic Approach to Culture
Module 5 · 3 Hours to complete
Fee Structure
Instructors
Leading Expert in Global Marketing and Cross-Cultural Consumer Behavior
Dr. Carlos J. Torelli serves as Professor of Marketing, Head of the Department of Business Administration, and Anthony J. Petullo Professor of Business Administration at the University of Illinois Urbana-Champaign. His distinguished career combines academic excellence with significant industry experience, including roles as Marketing Vice President at Citibank N.A. and consulting work with ExxonMobil. After earning his PhD in Business Administration from UIUC in 2007, he has established himself as a leading authority in global branding, cross-cultural consumer behavior, and persuasion. His research, cited over 2,700 times, has been published in prestigious journals including the Journal of Consumer Research and Journal of Marketing. He is the author of influential books including "Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization." His work on cultural factors in consumer behavior and brand management has earned him significant recognition in the field, while his leadership roles include serving as Executive Director of Executive Education (2017-2020) and Center for Professional Responsibility faculty fellow (2016-2019). His academic journey includes degrees from Andres Bello Catholic University (BE), Simon Bolivar University (MBE), and Marquette University (MBA), bringing a truly global perspective to his research and teaching.
Visiting Assistant Professor of Business Administration
Tina Girndt-Clougherty is a Visiting Assistant Professor of Business Administration at the University of Illinois Urbana-Champaign, where she specializes in cross-cultural management and global marketing. With a strong academic background and a passion for exploring the complexities of international business, she teaches courses such as "Global Impact: Cross-Cultural Management" and "Global Marketing: Cultural Frameworks." Her teaching emphasizes the importance of understanding cultural differences in business practices and strategies, preparing students to navigate the global marketplace effectively.Professor Girndt-Clougherty's expertise extends to various aspects of international business, including how cultural frameworks influence marketing strategies and organizational behavior. She is dedicated to fostering an inclusive learning environment that encourages students to engage with diverse perspectives. With her commitment to education and research, she aims to empower future business leaders to thrive in an increasingly interconnected world. Through her courses, she equips students with the tools necessary to address global challenges and leverage opportunities in diverse cultural contexts.
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