Transforming Life and Organizations in the Digital Age
This course is part of Advanced Digital Transformation Specialization.
This comprehensive course, the culmination of Professor Pankaj Setia's Digital Transformation series at the Indian Institute of Management Ahmedabad (IIMA), explores the deeper existential purpose behind digital transformation. Moving beyond technical implementation, the course examines why individuals and organizations are rapidly embracing digital technologies from a neuroscientific perspective. Professor Setia introduces the concept of computational freedom as the fundamental drive guiding humans to adopt and develop new technologies. Students will understand how digital technologies enable us to overcome bounded rationality, externalize computations, and create artificially intelligent ecosystems that enhance our ability to think and act differently. The course explores the relationship between emotions, human experiences, and digital transformation, providing insights into how technology can be harnessed for personal fulfillment and organizational growth. Through a unique blend of neuroscience, organizational theory, and technology concepts, students will gain the wisdom to navigate the overwhelming information and possibilities presented by emerging technologies like AI assistants and virtual reality.
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What you'll learn
Understand the neuroscientific foundations driving digital adoption and transformation
Recognize how emotions and human experiences impact organizations in the digital age
Discover how digital technologies enable computational freedom beyond bounded rationality
Compare biological and artificial intelligence systems
Analyze how organizations create AI ecosystems that extend human capabilities
Develop strategies for balancing instrumental, operational, and existential purposes
Skills you'll gain
This course includes:
5.05 Hours PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course explores the existential purpose of digital transformation, focusing on why organizations and individuals are rapidly adopting digital technologies. Using neuroscientific foundations, Professor Setia examines how technology enhances our computational freedom and addresses the limitations of bounded rationality. The curriculum begins by examining the relationship between digital transformation and human existence, exploring how cognitive schemas pursue emotional goals that form the foundation for instrumental and operational purposes. Students learn about externalized computations as the core driver for technological adoption and how organizations create artificially intelligent ecosystems that extend human capabilities. The course compares biological and artificial intelligence to understand how AI ecosystems enable computational freedom through smart homes, autonomous vehicles, and other applications. The final modules address managerial approaches to enacting cohesive digital transformations that balance instrumental, operational, and existential purposes while overcoming traditional barriers and zero-sum tradeoffs.
Week 1: Existential Purpose of Digital Transformation
Module 1 · 4 Hours to complete
Week 2:Computational Freedom
Module 2 · 3 Hours to complete
Week 3: Entropy and Artificially Intelligent (AI) Ecosystems
Module 3 · 3 Hours to complete
Week 4: Purposes behind Digital Transformation
Module 4 · 3 Hours to complete
Peer Review Assignment
Module 5 · 12 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Advanced Digital Transformation Specialization
Instructor
Leading Digital Transformation Scholar and Information Systems Expert
Pankaj Setia serves as the IIMA Chair Professor, Professor of Information Systems, and Founding Chair of the Center for Digital Transformation at the Indian Institute of Management Ahmedabad. With a Ph.D. from Michigan State University (2008), he has established himself as a prominent researcher in how organizations leverage IT applications and digital capabilities for enhanced performance. His research interests span digital transformation, open-source development, and the neuroscientific aspects of technology's influence on human behavior. His scholarly work has earned him recognition among the top 100 researchers in Information Systems globally, with publications in prestigious journals including Information Systems Research, MIS Quarterly, and Journal of Operations Management. At IIMA, he teaches graduate-level courses on digital organization and transformation, while also conducting executive education programs and consulting with leading organizations. His expertise has been recognized through invitations to deliver keynote speeches at universities across India, Chile, the United States, and Singapore, and his insights are regularly featured in prominent media outlets such as Business World, Outlook, and Forbes India
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