Leading with a Digital Strategy
This course is part of Advanced Digital Transformation Specialization.
This comprehensive course explores the fundamental principles required to create effective digital strategies in today's rapidly evolving technological landscape. Developed by Professor Pankaj Setia at the Indian Institute of Management (IIMA), the course examines how digital technologies are reshaping businesses, operations, and society, while addressing the paradox that many leaders struggle to navigate these changes effectively. Students will learn a scientific approach to digital transformation, understanding how to conceptualize change through different lenses and implement purpose-driven initiatives. The course covers three types of purpose—instrumental, operational, and existential—with a focus on building digital capabilities that enhance organizational performance. Through practical examples and case studies, participants will discover how to strategically leverage advanced technologies like artificial intelligence to drive innovation and competitive advantage across industries including education, healthcare, commerce, and operations.
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What you'll learn
Understand the fundamental concepts driving digital transformation across industries
Apply scientific approaches to conceptualize and implement digital change
Develop digital strategies with clear instrumental purpose
Leverage capabilities-based models to enhance organizational performance
Navigate the challenges and opportunities presented by advanced technologies
Implement digital capabilities that create competitive advantage
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course provides a comprehensive introduction to digital transformation strategies and their implementation in organizations. The curriculum begins by exploring the transformative potential of digital technologies across various sectors while addressing the paradoxical challenges they present. Students learn to apply a scientific approach to digital transformation, utilizing different conceptual lenses and hypotheses to guide implementation. The course emphasizes a capabilities-based approach to achieving the instrumental purpose of digital transformation, explaining how digital capabilities can be developed and leveraged to enhance organizational performance. Through case studies including Digital India and global corporations, students gain practical insights into successful digital initiatives. The course also covers critical factors for digital transformation success, including capability hierarchies, contextual considerations, and organizational capability performance factors. The final module includes a peer-review assignment that allows students to apply their learning to real-world digital transformation scenarios.
Week 1: Digital Transformation: An Introduction
Module 1 · 3 Hours to complete
Week 2: Scientific Approach to Digital Transformation
Module 2 · 2 Hours to complete
Week 3: Digitally Transforming Organizations
Module 3 · 3 Hours to complete
Week 4: Mastering the Instrumental Purpose
Module 4 · 3 Hours to complete
Peer Review Assignment
Module 5 · 12 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Advanced Digital Transformation Specialization
Instructor
Leading Digital Transformation Scholar and Information Systems Expert
Pankaj Setia serves as the IIMA Chair Professor, Professor of Information Systems, and Founding Chair of the Center for Digital Transformation at the Indian Institute of Management Ahmedabad. With a Ph.D. from Michigan State University (2008), he has established himself as a prominent researcher in how organizations leverage IT applications and digital capabilities for enhanced performance. His research interests span digital transformation, open-source development, and the neuroscientific aspects of technology's influence on human behavior. His scholarly work has earned him recognition among the top 100 researchers in Information Systems globally, with publications in prestigious journals including Information Systems Research, MIS Quarterly, and Journal of Operations Management. At IIMA, he teaches graduate-level courses on digital organization and transformation, while also conducting executive education programs and consulting with leading organizations. His expertise has been recognized through invitations to deliver keynote speeches at universities across India, Chile, the United States, and Singapore, and his insights are regularly featured in prominent media outlets such as Business World, Outlook, and Forbes India
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4.6 course rating
96 ratings
Frequently asked questions
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