This course is part of Advanced Digital Transformation Specialization.
This comprehensive course, developed by Professor Pankaj Setia at the Indian Institute of Management Ahmedabad (IIMA), teaches a systematic approach to digital transformation through the professor's renowned DaWoGoMo© model. Students will learn to navigate the key components of successful digital transformation: Digital architecture, Work processes, Governance structures, and business Models. The course explores how organizations become computational entities, examining both historical and contemporary approaches to work transformation in the digital age. Through real-life case studies and scenarios, participants will understand the complex dynamics of technology implementation, including the relationship between humans and machines, decision rights allocation, and platform-based business models. Professor Setia provides practical frameworks for assessing complementarities versus substitution in work processes, managing the trade-offs in governance choices, and evaluating business model transformation using valence and feasibility criteria. The course prepares learners to think deeply about organizational transformation in the age of artificial intelligence and other advanced technologies.
4.7
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What you'll learn
Master the DaWoGoMo model for comprehensive digital transformation
Design effective digital architectures as computational systems
Develop strategies for human-machine complementarity in work processes
Transform organizational governance through decision rights reallocation
Create value-driven business models for the digital economy
Analyze platform-based and sharing economy business opportunities
Skills you'll gain
This course includes:
7.2 Hours PreRecorded video
18 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This course explores the operational purpose of digital transformation through Professor Setia's comprehensive DaWoGoMo model. Students learn to view organizations as computational entities that require systematic transformation across five key dimensions: Digital architecture, Work processes, Governance structures, business Models, and organizational Culture. The curriculum begins by examining various examples of successful digital transformations, including those leveraging artificial intelligence, to establish foundational concepts. Moving through each component of the model, students explore how to transform digital architectures with considerations for cybersecurity and cloud computing, reimagine work processes through the lens of human-machine complementarity, reallocate decision rights in governance structures, and develop innovative business models that create value across stakeholder ecosystems. The course emphasizes practical applications through numerous case studies from companies like Microsoft, Walmart, DBS Bank, and Morgan Stanley. The final module integrates these components into an extended DaWoGoMo framework that addresses implementation challenges like organizational resistance.
Week 1: Operational Purpose of Digital Transformation
Module 1 · 3 Hours to complete
Week 2: Transforming Digital Architecture
Module 2 · 3 Hours to complete
Week 3:Organizational Work Transformation
Module 3 · 3 Hours to complete
Week 4: Digital Transformation in Governance
Module 4 · 3 Hours to complete
Week 5: Business Model Transformation
Module 5 · 4 Hours to complete
Peer Review Assignment
Module 6 · 12 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Advanced Digital Transformation Specialization
Instructor
Leading Digital Transformation Scholar and Information Systems Expert
Pankaj Setia serves as the IIMA Chair Professor, Professor of Information Systems, and Founding Chair of the Center for Digital Transformation at the Indian Institute of Management Ahmedabad. With a Ph.D. from Michigan State University (2008), he has established himself as a prominent researcher in how organizations leverage IT applications and digital capabilities for enhanced performance. His research interests span digital transformation, open-source development, and the neuroscientific aspects of technology's influence on human behavior. His scholarly work has earned him recognition among the top 100 researchers in Information Systems globally, with publications in prestigious journals including Information Systems Research, MIS Quarterly, and Journal of Operations Management. At IIMA, he teaches graduate-level courses on digital organization and transformation, while also conducting executive education programs and consulting with leading organizations. His expertise has been recognized through invitations to deliver keynote speeches at universities across India, Chile, the United States, and Singapore, and his insights are regularly featured in prominent media outlets such as Business World, Outlook, and Forbes India
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4.7 course rating
26 ratings
Frequently asked questions
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