The "Who" of the Marketing Strategy:Segmentation & Targeting
Master market segmentation and targeting strategies. Learn to analyze consumer needs and craft effective marketing plans for business success.
Master market segmentation and targeting strategies. Learn to analyze consumer needs and craft effective marketing plans for business success.
Dive into the strategic world of marketing with a focus on segmentation and targeting. This course teaches you to understand the marketplace, identify consumer needs, and craft clear marketing strategies. Learn to segment markets effectively, choose optimal targeting strategies, and integrate these into comprehensive marketing plans. Ideal for beginners seeking to enhance their marketing skills and drive business profitability.
Instructors:
English
Español
Powered by
What you'll learn
Understand the comprehensive marketing process and its strategic importance
Learn techniques for analyzing the marketplace and identifying consumer needs
Master the concepts and criteria of market segmentation
Develop skills in choosing appropriate targeting strategies
Understand how to craft a clear and effective marketing strategy
Learn to integrate segmentation and targeting into a comprehensive marketing plan
Skills you'll gain
This course includes:
18 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There is 1 module in this course
This course provides a comprehensive introduction to the strategic aspects of marketing, focusing on market segmentation and targeting. Students will learn the fundamentals of the marketing process, including understanding the marketplace and consumer needs. The course covers key concepts such as market segmentation criteria, targeting strategies, and how to integrate these into a cohesive marketing plan. Through video lectures, readings, and a graded assessment, learners will gain practical skills in defining and implementing effective marketing strategies to achieve business objectives.
The "Who" of the Marketing Strategy: Segmentation and Targeting
Module 1 · 58 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructor
Marketing Expert and Instructor at IE Business School
Dushinka Karani is an accomplished marketing professional and instructor at IE Business School, where she teaches several online courses on platforms like Coursera, including "Marketing Management Essentials" and "Market Research Essentials." With over 20 years of experience in developing marketing strategies, she has held significant positions such as Global Marketing Director at FundingBox, where she aids Deep Tech startups in their digital transformation efforts. Karani's expertise spans various areas, including digital marketing, innovation, and sales, and she has a strong background in both academic and corporate settings. Her contributions to the field of marketing are complemented by her role as a coordinator for marketing fundamentals at IE University, where she focuses on preparing future leaders in the industry.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.