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The 'What' of Marketing Strategy
Master marketing strategy essentials: marketplace analysis, value creation, and capturing value for brand equity & profit.
Course Cost
₹ 2,699
Beginner
Skill Level
3 Hours
Self-paced lessons
Explore the fundamentals of marketing strategy in this comprehensive course. Learn to analyze marketplaces, create value through strategic marketing, and capture that value to build brand equity and generate profit. Discover how to engage customers across digital and physical platforms, and manage marketing initiatives using key performance indicators for measurable success. This course provides a deep dive into the marketing process, covering differentiation, positioning, and value proposition development. Perfect for beginners, it equips you with practical skills to develop and implement effective marketing strategies with tangible results.
English
What you'll learn
Understand the comprehensive marketing process from market analysis to value capture
Develop skills in creating effective marketing strategies
Learn to implement and measure marketing initiatives using KPIs
Master the concepts of differentiation, positioning, and value proposition
Gain insights into customer engagement across digital and physical platforms
Understand how to create and use positioning statements and maps
Learn to capture value for profit and brand equity building
Skills you'll gain
This course includes:
19 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There is 1 module in this course
This course provides a comprehensive overview of the marketing strategy process, focusing on understanding the marketplace and consumers, creating value through strategic marketing, and capturing value to build brand equity and profit. Students will learn about differentiation, positioning, and developing a strong value proposition. The course covers the critical role of customer engagement across digital and physical platforms and emphasizes the importance of managing marketing initiatives through key performance indicators (KPIs) and metrics. Practical applications include creating positioning statements and using positioning maps. The content is designed to equip learners with the skills to develop and implement effective marketing strategies with measurable outcomes.
The "What" of the Marketing Strategy
Module 1 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Students
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.