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Strategy Fundamentals: Core Business Concepts
Master core strategic concepts and tools to drive competitive advantage in this IE Business School course.
Course Cost
₹ 2,699
Beginner
Skill Level
8 Hours
Self-paced lessons
This course from IE Business School provides a comprehensive introduction to the foundations of business strategy. It covers key economic principles underlying firm and market behavior, and explores both external and internal perspectives on competitive advantage. The curriculum includes Porter's Five Forces model, the resource-based view of the firm, industry evolution, and value chain analysis. Students learn to integrate these perspectives for a holistic understanding of competitive advantage. The course emphasizes practical application through case studies, including analyses of major companies like Walmart and Tesla. Designed for beginners with some business experience, it equips learners with essential strategic thinking skills applicable across various business contexts.
What you'll learn
Understand the economic foundations of strategy and value creation
Master Porter's Five Forces model for analyzing industry attractiveness
Apply the resource-based view to identify and leverage internal competitive advantages
Analyze industry evolution and its impact on competitive dynamics
Understand and apply concepts of economies of scale and learning curves
Conduct value chain analysis to identify sources of competitive advantage
Integrate external and internal perspectives for a holistic view of strategy
Apply strategic concepts to real-world business cases and scenarios
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
1 quiz,11 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course offers a comprehensive exploration of the fundamental concepts and tools of business strategy. It begins with an introduction to economic principles that underpin strategic thinking, including concepts of rent, monopoly, and perfect competition. The curriculum then delves into external analysis tools, focusing on Porter's Five Forces model and its application in understanding industry dynamics. Students learn about internal strategic perspectives through the resource-based view of the firm, exploring how companies can leverage their unique resources and capabilities for competitive advantage. The course covers important concepts such as economies of scale, industry evolution, and learning curves. It also includes practical applications through case studies of major companies like Walmart and Tesla. The final module integrates external and internal perspectives, providing a holistic view of competitive advantage. Throughout the course, students engage with multimedia tutorials, case studies, and practice questions to reinforce their learning and apply concepts to real-world scenarios.
Strategy and Value Creation
Module 1 · 1 Hours to complete
Competitive Advantage – The External Perspective
Module 2 · 2 Hours to complete
Competitive Advantage - The Internal Perspective
Module 3 · 3 Hours to complete
Competitive Advantage – The Holistic View
Module 4 · 48 Minutes to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.