Marketing Mix Implementation Capstone
Implement marketing mix strategies for the launch of Tesla's Model X by analyzing its practical case study, focusing on Product, Price, Place, and Promotion.
Implement marketing mix strategies for the launch of Tesla's Model X by analyzing its practical case study, focusing on Product, Price, Place, and Promotion.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Mix Implementation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(96 ratings)
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Develop comprehensive brand and product strategies
Create effective pricing and distribution plans
Implement integrated marketing communications
Analyze real-world Tesla case study
Present strategic marketing recommendations
Skills you'll gain
This course includes:
2.8 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This capstone project focuses on applying marketing mix principles to Tesla Motors' Model X launch. Students analyze real-world challenges through comprehensive case studies, making strategic decisions about branding, pricing, distribution channels, and marketing communications. The course integrates theoretical knowledge with practical application, culminating in a final presentation that demonstrates mastery of marketing mix implementation in the automotive industry context.
Introduction to this capstone and the Tesla Motor's case study
Module 1 · 4 Hours to complete
Brand and product management decisions
Module 2 · 3 Hours to complete
Pricing strategy decisions
Module 3 · 2 Hours to complete
Channel management and retailing decisions
Module 4 · 3 Hours to complete
Integrated marketing communication decisions and final deliverable
Module 5 · 5 Hours to complete
Fee Structure
Instructor
Expert in Strategic Marketing and Associate Professor at IE Business School
Ramon Diaz-Bernardo is an Associate Professor of Marketing at IE Business School, where he has been a faculty member for over 12 years. He holds a degree in Engineering from Universidad de Oviedo, an MSc in Engineering from the University of Nottingham, an MBA from ESDEN Business School, and a Ph.D. in Business Administration from IESE Business School. His expertise lies in strategic marketing, and he is actively involved in international executive education, teaching at prestigious institutions such as Cornell University and Reykjavik University. Additionally, he serves as the Director of the IE-Travel Club Loyalty Research Centre, focusing on customer loyalty in tourism.Professor Diaz-Bernardo's research interests encompass services marketing, particularly within the tourism sector, where he consults for organizations like the United Nations World Tourism Organization. He teaches various marketing courses at IE Business School and contributes to the academic community through his involvement with the Academy of Marketing and the American Marketing Association. His extensive experience and international collaborations make him a prominent figure in the field of marketing education and research.
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4.6 course rating
96 ratings
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