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Marketing Mix Implementation Capstone

Implement marketing mix strategies for the launch of Tesla's Model X by analyzing its practical case study, focusing on Product, Price, Place, and Promotion.

Implement marketing mix strategies for the launch of Tesla's Model X by analyzing its practical case study, focusing on Product, Price, Place, and Promotion.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Mix Implementation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.6

(96 ratings)

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English

پښتو, বাংলা, اردو, 3 more

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Marketing Mix Implementation Capstone

This course includes

19 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Develop comprehensive brand and product strategies

  • Create effective pricing and distribution plans

  • Implement integrated marketing communications

  • Analyze real-world Tesla case study

  • Present strategic marketing recommendations

Skills you'll gain

Marketing Strategy
Brand Management
Pricing Strategy
Channel Management
Product Launch
Marketing Communications
Market Analysis
Strategic Planning
Marketing Mix
Tesla Case Study

This course includes:

2.8 Hours PreRecorded video

4 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Certificate

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

This capstone project focuses on applying marketing mix principles to Tesla Motors' Model X launch. Students analyze real-world challenges through comprehensive case studies, making strategic decisions about branding, pricing, distribution channels, and marketing communications. The course integrates theoretical knowledge with practical application, culminating in a final presentation that demonstrates mastery of marketing mix implementation in the automotive industry context.

Introduction to this capstone and the Tesla Motor's case study

Module 1 · 4 Hours to complete

Brand and product management decisions

Module 2 · 3 Hours to complete

Pricing strategy decisions

Module 3 · 2 Hours to complete

Channel management and retailing decisions

Module 4 · 3 Hours to complete

Integrated marketing communication decisions and final deliverable

Module 5 · 5 Hours to complete

Fee Structure

Instructor

Ramon Diaz-Bernardo
Ramon Diaz-Bernardo

4.7 rating

83 Reviews

54,403 Students

10 Courses

Expert in Strategic Marketing and Associate Professor at IE Business School

Ramon Diaz-Bernardo is an Associate Professor of Marketing at IE Business School, where he has been a faculty member for over 12 years. He holds a degree in Engineering from Universidad de Oviedo, an MSc in Engineering from the University of Nottingham, an MBA from ESDEN Business School, and a Ph.D. in Business Administration from IESE Business School. His expertise lies in strategic marketing, and he is actively involved in international executive education, teaching at prestigious institutions such as Cornell University and Reykjavik University. Additionally, he serves as the Director of the IE-Travel Club Loyalty Research Centre, focusing on customer loyalty in tourism.Professor Diaz-Bernardo's research interests encompass services marketing, particularly within the tourism sector, where he consults for organizations like the United Nations World Tourism Organization. He teaches various marketing courses at IE Business School and contributes to the academic community through his involvement with the Academy of Marketing and the American Marketing Association. His extensive experience and international collaborations make him a prominent figure in the field of marketing education and research.

Marketing Mix Implementation Capstone

This course includes

19 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

Free course

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.6 course rating

96 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.