Marketing Management Essentials: Product and Branding
Learn product lifecycle management and branding strategies. Develop skills in market analysis and product strategy for competitive advantage.
Learn product lifecycle management and branding strategies. Develop skills in market analysis and product strategy for competitive advantage.
Dive into the essentials of product lifecycle management and branding in this beginner-friendly course. Learn to navigate the stages of a product's life, from inception to decline, and develop strategies for maintaining a competitive edge. Explore market trend analysis, product strategy development, and the fundamental concepts of brand essence, values, and personality. This course offers practical insights for optimizing product strategies and enhancing market presence, making it ideal for aspiring marketers and business professionals.
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What you'll learn
Understand the concept and stages of the product lifecycle
Analyze market trends and phases throughout a product's life
Develop effective product strategies for different lifecycle stages
Explore the brand model, including essence, values, and personality
Learn portfolio management concepts, types, and tools
Optimize product strategy and market presence
Skills you'll gain
This course includes:
12 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to product lifecycle management and branding strategies. Students will learn about the stages of a product's life cycle, from introduction to decline, and how to develop effective strategies for each phase. The course covers market trend analysis, competitive positioning, and the development of product strategies. Additionally, it explores the brand model, focusing on brand essence, values, and personality. Through practical examples and a graded assessment, learners will gain valuable skills in portfolio management and product strategy optimization.
Product Lifecycle and Brand Model
Module 1 · 1 Hours to complete
Fee Structure
Payment options
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Instructor
Marketing Expert and Instructor at IE Business School
Dushinka Karani is an accomplished marketing professional and instructor at IE Business School, where she teaches several online courses on platforms like Coursera, including "Marketing Management Essentials" and "Market Research Essentials." With over 20 years of experience in developing marketing strategies, she has held significant positions such as Global Marketing Director at FundingBox, where she aids Deep Tech startups in their digital transformation efforts. Karani's expertise spans various areas, including digital marketing, innovation, and sales, and she has a strong background in both academic and corporate settings. Her contributions to the field of marketing are complemented by her role as a coordinator for marketing fundamentals at IE University, where she focuses on preparing future leaders in the industry.
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Frequently asked questions
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