Marketing Management Essentials: Market Analysis
Master 5C analysis, SWOT, BCG & Ansoff matrices. Analyze markets, assess opportunities & evaluate positioning.
Master 5C analysis, SWOT, BCG & Ansoff matrices. Analyze markets, assess opportunities & evaluate positioning.
Discover the essentials of marketing management in this concise course covering market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment. Learn to analyze customers, competitors, collaborators, context, and your company for informed business decisions. Explore key frameworks like SWOT, BCG, and Ansoff matrices to evaluate market opportunities, threats, and your company's market position. This course efficiently elevates your marketing expertise, providing practical tools for effective market analysis and strategy development.
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What you'll learn
Understand and apply the 5C analysis framework
Analyze market opportunities and threats effectively
Evaluate a company's market position using strategic tools
Master the SWOT matrix for comprehensive situation analysis
Apply the BCG matrix for portfolio management
Utilize the Ansoff matrix for growth strategy development
Skills you'll gain
This course includes:
25 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to marketing management essentials, focusing on market analysis. Students will learn the fundamental 5C analysis framework to understand customers, competitors, collaborators, context, and the company itself. The curriculum covers key strategic tools such as the SWOT matrix for identifying strengths, weaknesses, opportunities, and threats; the BCG matrix for portfolio analysis; and the Ansoff matrix for growth strategies. Through practical examples and exercises, learners will develop skills in analyzing market opportunities and threats, evaluating a company's market position, and making informed marketing decisions. This course is designed to equip beginners with essential marketing concepts and analytical tools, enabling them to approach market analysis and strategy development with confidence.
Marketing Management Essentials: Market Analysis
Module 1 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Marketing Expert and Instructor at IE Business School
Dushinka Karani is an accomplished marketing professional and instructor at IE Business School, where she teaches several online courses on platforms like Coursera, including "Marketing Management Essentials" and "Market Research Essentials." With over 20 years of experience in developing marketing strategies, she has held significant positions such as Global Marketing Director at FundingBox, where she aids Deep Tech startups in their digital transformation efforts. Karani's expertise spans various areas, including digital marketing, innovation, and sales, and she has a strong background in both academic and corporate settings. Her contributions to the field of marketing are complemented by her role as a coordinator for marketing fundamentals at IE University, where she focuses on preparing future leaders in the industry.
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