Marketing Management Essentials: Market Analysis
Master 5C analysis, SWOT, BCG & Ansoff matrices. Analyze markets, assess opportunities & evaluate positioning.
Master 5C analysis, SWOT, BCG & Ansoff matrices. Analyze markets, assess opportunities & evaluate positioning.
Discover the essentials of marketing management in this concise course covering market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment. Learn to analyze customers, competitors, collaborators, context, and your company for informed business decisions. Explore key frameworks like SWOT, BCG, and Ansoff matrices to evaluate market opportunities, threats, and your company's market position. This course efficiently elevates your marketing expertise, providing practical tools for effective market analysis and strategy development.
Instructors:
English
Powered by
What you'll learn
Understand and apply the 5C analysis framework
Analyze market opportunities and threats effectively
Evaluate a company's market position using strategic tools
Master the SWOT matrix for comprehensive situation analysis
Apply the BCG matrix for portfolio management
Utilize the Ansoff matrix for growth strategy development
Skills you'll gain
This course includes:
25 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There is 1 module in this course
This course provides a comprehensive introduction to marketing management essentials, focusing on market analysis. Students will learn the fundamental 5C analysis framework to understand customers, competitors, collaborators, context, and the company itself. The curriculum covers key strategic tools such as the SWOT matrix for identifying strengths, weaknesses, opportunities, and threats; the BCG matrix for portfolio analysis; and the Ansoff matrix for growth strategies. Through practical examples and exercises, learners will develop skills in analyzing market opportunities and threats, evaluating a company's market position, and making informed marketing decisions. This course is designed to equip beginners with essential marketing concepts and analytical tools, enabling them to approach market analysis and strategy development with confidence.
Marketing Management Essentials: Market Analysis
Module 1 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Marketing Expert and Professor at IE Business School
Dushinka Karani is a seasoned marketing strategist and professor at IE Business School, where she has been developing marketing strategies and implementing initiatives for over 20 years. She teaches various online courses, including "Marketing Management Essentials," on platforms like Coursera, focusing on the fundamentals of marketing management and strategic planning. Dushinka holds a prominent position in the marketing department at IE, where she is known for her passion for teaching and her innovative approach to marketing education. Her expertise encompasses a wide range of areas, including branding, digital marketing, and company strategy. Throughout her career, she has authored several publications and contributed to various projects that enhance the understanding of marketing dynamics in today's business landscape. Dushinka's extensive experience in both academia and industry positions her as a key figure in shaping future marketing leaders.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.